Agency & Consultancy · vs · Agency & Consultancy
Grabarz & Partner vs Jung von Matt
Structured technology and market comparison · 2026
Direct Feature Comparison
Grabarz & Partner · vs · Jung von MattGerman creative agency for strategy, research, UX and content.
Independent agency group for strategy, creative and campaigns.
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Comparison Analysis
What is the main difference between Grabarz & Partner and Jung von Matt?
When comparing Grabarz & Partner and Jung von Matt, both platforms operate within the TV (linear), Creative & Production Services, and Agency & Consultancy ecosystem. Grabarz & Partner is positioned as German creative agency for strategy, research, UX and content, whereas Jung von Matt focuses on Independent agency group for strategy, creative and campaigns. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Grabarz & Partner and Jung von Matt?
When evaluating Grabarz & Partner and Jung von Matt, enterprise buyers also consider other platforms in TV (linear), Creative & Production Services, and Agency & Consultancy. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
Market Signals
Recent Market Signals & Activity: Grabarz & Partner vs Jung von Matt
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Grabarz & Partner
Recent Signals
- ·HorizontAdvertising
Grabarz & Partner Unveils Comeback Campaign for VW Commercial Vehicles
The Hamburg-based agency Grabarz & Partner, together with its parent company Omnicom, has won back the advertising account for VW Commercial Vehicles late last year. After smaller assignments, the agency has now launched its first major campaign under the core message 'Relax'. The article discusses the campaign's theme, which is notable given the public debate about Germans' work ethic. The article is paywalled, and the full details of the campaign are not accessible.
- Grabarz & Partner, together with Omnicom, won back the VW Commercial Vehicles account at the end of last year.
- The first major campaign from Grabarz & Partner for VW Commercial Vehicles has been launched.
- The core message of the campaign is 'Relax'.
- ·HorizontAgency account change
Grabarz & Partner Loses Porsche Account; Serviceplan Succeeds
Hamburg-based Omnicom subsidiary Grabarz & Partner publicly bade an emotional farewell to long-time client Porsche after losing the account. Ralf Heuel, the agency’s CCO, reflected on the end of a ten-year relationship, described the impact on his team and argued agencies should be candid about losses as well as wins. Heuel issued a brief public message of goodwill — "KEEP ON PUSHING, PORSCHE AND SERVICEPLAN. SERIOUSLY." Porsche informed Grabarz & Partner that Serviceplan will become its new global lead agency effective January 1, 2027. The farewell post, widely praised across the industry, raised questions about how Grabarz & Partner will move forward; the story was reported by Mehrdad Amirkhizi on Horizont on August 12, 2026.
- Grabarz & Partner had served as Porsche’s international lead agency for ten years.
- Porsche informed Grabarz & Partner that Serviceplan will take over as Porsche’s new global lead agency on 2027-01-01.
- Ralf Heuel, CCO of Grabarz & Partner, authored reflections on the loss and its impact.
- ·HorizontCreative Production
Agency's AI Film
Grabarz & Partner produced a near-fully AI-generated short film titled "Artificial Emotions" for the Stiftung Deutsche Depressionshilfe und Suizidprävention that visualizes a symptom of depression — emotional numbness — using AI-created characters except for one real protagonist, Enosch Wolf. The spot, timed to appear the week of August 2 to coincide with transparency obligations under the EU AI Act, has already won a Gold prize at the LTX Awards (a New York Festivals sub-award). Production credits include IMAG/NE (Grabarz & Partner's in‑house AI production) using LTX.Studio, postproduction by &action (in‑house), and music by Mokoh Music in Berlin.
- Grabarz & Partner created a short film titled "Artificial Emotions" for the Stiftung Deutsche Depressionshilfe und Suizidprävention.
- The film is almost entirely AI-generated; all shown people are AI creations except one real protagonist, Enosch Wolf.
- The spot won Gold at the LTX Awards (a sub-award for AI productions of the New York Festivals) and was the only film in the competition to receive Gold.
Jung von Matt
Recent Signals
- ·HorizontBrand Campaign
Yello launches new brand campaign without mascot
German energy provider Yello is launching a new brand campaign focused on its app, moving away from its previous mascot Klyma Wandel. The campaign, created by Mutabor Advertising (MAd), highlights how customers can avoid unexpected electricity surcharges by using the Yello app. Three spots feature a presenter humorously explaining the app's benefits, with AI-generated elements like a skateboarding puppy and raining frogs, while maintaining Yello's signature yellow visual identity. The campaign runs across Germany, with a strong focus on digital out-of-home in 136 cities, plus mobile, online video, streaming, social media, and connected TV formats. Yello's head of brand, Juliane Apel, emphasizes the campaign's goal to make energy simple and provide cost control. The previous agency, Jung von Matt Neckar, remains a framework partner for Yello's parent company EnBW.
- Yello launches a new brand campaign without its previous mascot Klyma Wandel
- The campaign is created by Mutabor Advertising (MAd)
- Three spots feature AI-generated elements like a skateboarding puppy and raining frogs
- ·HorizontMarketing
Deutsche Telekom and Jung von Matt Launch Anti-Hate AI Spot
Deutsche Telekom continues its 'Gegen Hass im Netz' (Against Hate Online) campaign with a new AI-generated spot titled 'Der Bär' (The Bear), created by agency Jung von Matt. The spot highlights digital violence against women, featuring a bear who says many women would rather be alone with him in the forest than with a man. The campaign was presented by Chief Brand Officer Ulrich Klenke at Dmexco and shared by board member Birgit Bohle on LinkedIn. The agency shift sees Jung von Matt replace Saatchi & Saatchi for this award-winning campaign series.
- Deutsche Telekom launched a new AI-generated spot 'Der Bär' as part of its 'Gegen Hass im Netz' campaign.
- The spot was created by agency Jung von Matt and focuses on digital violence against women.
- The spot was presented by Chief Brand Officer Ulrich Klenke at Dmexco.
- ·MeediaAgency
Jung von Matt Tech to Unite Brand Leadership and Technology
Jung von Matt, a German creative agency group, has announced the launch of its new sub-agency, Jung von Matt Tech, which aims to combine brand strategy with technological implementation. The Hamburg-based unit offers services ranging from strategic consulting to the development and integration of technological solutions, covering digital experiences, platforms, marketing and content ecosystems, as well as data, AI, and integration. The agency is positioned as a technology partner for CMOs and companies that want to treat brand decisions and technology decisions as intertwined. The new entity is led by a trio: Verena Schmelzle, Dirk Hibbeler, and Max Lederer, who will also serve as CIO of Jung von Matt. The move underscores the growing importance of technology in shaping brand experience.
- Jung von Matt has launched a new sub-agency called Jung von Matt Tech.
- The agency is based in Hamburg and aims to integrate brand strategy with technology.
- Services include strategic consulting, development, and integration of technology solutions.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Grabarz & Partner and Jung von Matt share across the market ecosystem.