Google vs Viant

Google and DOJ File Proposed Remedies in Ad Tech Case

Google and the Department of Justice have filed competing proposed final judgments in the ad tech antitrust case. The 41-page filing outlines remedies that include requiring Google to connect AdX to Prebid, accept bid requests from non-Google ad servers, and separate DFP and AdX contracts. Both sides agree on core remedies but dispute details such as implementation timelines, data access conditions, and the selection and powers of a compliance monitor. The DOJ seeks faster global implementation and stronger data rights, while Google asks for more time and weaker monitoring language. Judge Brinkema must now resolve the disputes before issuing a final order.

• Google and the DOJ filed proposed final judgments on October 2, 2026
• The filing is 41 pages with competing provisions
• Both sides agree on requiring AdX-Prebid connection and separating DFP/AdX contracts

US Militarizing and Weaponizing AI, Warns Analysis

An analysis warns that the United States is increasingly militarizing and weaponizing AI, with significant investments in military robotics and drone technology. The piece highlights figures like Emil Michael, a senior Pentagon official, and Eric Schmidt, who runs Project Eagle (formerly White Stork), aimed at building low-cost AI-enabled drones. The article argues that the Ukraine conflict is serving as a testing ground for asymmetric warfare, leading to a spending spree in robotics and physical AI by US and European VCs. There are fears of escalation and a dangerous convergence of global conflict and AI in the next decade, with potential risks to human civilization. The analysis calls for attention to AI risk beyond company cultures, focusing on the incentives of governments and VCs.

• The article was published on October 5, 2026.
• It warns that the US is militarizing and weaponizing AI.
• Mentions Emil Michael, a senior Pentagon official, who vows never to forgive Uber investors who ousted him and Travis Kalanick.

Google Raises Pixel 10a Price in Germany

Google has increased the price of its Pixel 10a smartphone in Germany by €100, from €549 to €649, citing a surge in memory chip costs. The 256GB variant now costs €749. The company had previously warned of price adjustments due to supply chain constraints. Google's Vice President of Devices and Services, Shakil Barkat, explained that memory prices have quadrupled, with a gigabyte of RAM rising from $2.80 in 2025 to $12 in 2026, according to Morgan Stanley. The price hike is part of a broader trend, with Apple and Samsung also raising prices for their flagship models. While Google's official store has implemented the increase, external retailers like Amazon and MediaMarkt have not yet followed suit, with the Pixel 10a still available for around €400 in some cases. This move affects Google's budget-friendly Pixel lineup and reflects wider industry challenges.

• Google erhöht den Preis für das Pixel 10a in Deutschland von 549 auf 649 Euro, ein Anstieg von 18 Prozent.
• Die 256-GB-Variante kostet nun 749 Euro.
• Google begründet die Preiserhöhung mit einem Vierfachanstieg der Speicherpreise, von 2,80 US-Dollar auf 12 US-Dollar pro Gigabyte.

When CTV Delivers an Ad, Who’s Actually Watching?

At the ADWEEK Exchange in Dallas, the second stop on a national roadshow from Viant and ADWEEK, speakers examined how to measure attention, what it reveals about creative, and how brands can use it to make smarter media decisions.

Fortune Media and Great Place To Work Name Viant to 2026 Best Workplaces in Advertising & Marketing

IRVINE, Calif., Sept. 30, 2026 — Great Place To Work® and Fortune have selected Viant Technology Inc. (NASDAQ: DSP) for the 2026 Fortune Best Workplaces in Advertising & Marketing™ List, marking the third consecutive year the company has been named to this prestigious list.

Attention Measurement Key for CTV Ads

At ADWEEK Exchange in Dallas, industry leaders discussed how attention data can improve Connected TV (CTV) advertising. TVision CEO Yan Liu showcased that attention, not just reach, drives conversions. Panelists from Zoom, AT&T, and St. Jude described using CTV for targeted storytelling, while Viant's Chris Vanderhook highlighted the acquisition of IRIS.TV for title-level content signals. The event concluded with advice to use attention data for real-time campaign optimization.

• ADWEEK Exchange in Dallas focused on attention data for CTV advertising.
• TVision CEO Yan Liu presented a study showing conversions rise with attention.
• Viant acquired IRIS.TV to provide title-level content signals for ad matching.