Google vs MediaMath, Inc.

Google Flow Helps Designers with Styling and Runway Planning

Google's Envisioning Studio, with support from Google Labs, developed two specialized AI tools within Google Flow for fashion designers Jane Wade and Sergio Hudson. The tools, a Styling Suite and Runway Visualization, were used during New York Fashion Week to streamline virtual styling, set planning, and runway show preparation. These tools allow designers to combine clothing, accessories, and makeup on digital models and simulate show setups without the need for physical fittings or traditional 3D visualizations. Google Flow aims to enable users to create custom workflows using natural language, without programming skills, positioning it as a platform for specialized task automation beyond general AI assistants. The collaboration highlights how generative AI can move from experimentation to practical use in the fashion industry, focusing on visualization, planning, and variant creation.

• Google developed two specialized tools in Google Flow for designers Jane Wade and Sergio Hudson.
• The Styling Suite allows virtual combination of clothing, shoes, accessories, hair, and makeup on digital models.
• Runway Visualization enables digital simulation of fashion show setups, including lighting, props, and model paths.

Publishers, Build Your Own SSP!

This article proposes that publishers build their own white-label SSP to unlock direct relationships with bidders and DSPs, increasing revenue and control. By integrating an additional SSP path via OpenRTB, publishers can generate more impressions and optimize their existing ad stack, similar to header bidding. The article details technical considerations such as QPS, ads.txt, and sellers.json, and highlights the potential for cost transparency and reduced fragmentation. It also suggests using the publisher-SSP to review reseller paths and manage data sharing. Ultimately, the approach enables publishers to become more active participants in the ecosystem, working directly with DSPs like The Trade Desk's OpenPath initiative.

• Publishers can build a white-label SSP to create direct connections with bidders and DSPs.
• White-label SSPs operate via OpenRTB and integrate into the existing ad stack.
• The article identifies Prebid, Amazon TAM, and Google Open Bidding as common connection options.

YouTube TV Multiview Glitch Affects Some Roku TVs

YouTube TV's Multiview feature is malfunctioning for a small number of Roku TV owners, displaying the same selected channel in every pane instead of multiple distinct streams. The issue appears specific to certain Roku TVs, not standalone players or other platforms. Restarting the app or power-cycling the TV may temporarily fix the problem. Neither Google nor Roku has issued a public statement. The bug seems to be a platform-specific rendering or stream-assignment error within the Roku version of the YouTube TV app.

• YouTube TV Multiview displays a single channel across all four panes on some Roku TVs.
• The glitch is limited to certain Roku TVs and does not affect phones, tablets, or other streaming devices.
• Restarting the YouTube TV app, power-cycling the TV, or reinstalling the app may temporarily resolve the issue.

Infillion to Acquire Foursquare, Closing the Loop Between Advertising and Real-World Results

With Foursquare, Infillion becomes the first independent platform to close the advertising loop on real-world outcomes — bringing together purchase signal, visit signal, and the execution engine to turn both into results.

Infillion Acquires Foursquare to Bolster Location Data

Infillion, a rapidly expanding ad tech company, has acquired Foursquare, a location intelligence company, to enhance its omnichannel platform. The terms of the deal were not disclosed. Foursquare, known for its consumer check-in app, pivoted to B2B location data, covering over 100 million points of interest and serving clients like Apple Maps and Uber. Infillion's CEO, Rob Emrich, stated the company will remain an active acquirer as clients prefer omnichannel solutions. This acquisition follows Infillion's purchase of Catalina in February and MediaMath in 2023, reflecting its strategy to combine physical world data for better attribution.

• Infillion acquires Foursquare, adding location data to its ad tech stack.
• Terms of the deal were not disclosed.
• Foursquare covers 100 million points of interest and 250 million US devices.