Goldbach Group vs Wall

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Die Goldbach Group AG verkauft ihre deutsche Tochtergesellschaft eisbach.media GmbH an die Bauer Media Group.

Goldbach Group: Two Executives Depart in Reorganization

Swiss ad sales house Goldbach Group is reorganizing its video advertising business following the integration of Goldbach Audience into Goldbach Media. As part of this restructuring, Chief Commercial Officer Raoul Gerber and Managing Director of Goldbach Audience Stefan Wagner are leaving the company. The integration was announced in September and is now complete. CEO Christoph Marty praised both executives for their contributions. From November, the company's video inventory marketing will be led by Alexander Duphorn as Chief Portfolio Officer, Carsten Kollmus as Chief Commercial Officer, and Thomas Spiegel as Chief Operating Officer. Goldbach plans to unify its video advertising under a 'Total Video' strategy combining linear TV, replay ads, digital video, and connected TV. The company aims to simplify campaign planning, booking, and evaluation across channels, unifying internal processes and sales teams. First cross-channel offerings are planned for 2027.

• Goldbach Group is reorganizing its video advertising business after integrating Goldbach Audience into Goldbach Media.
• Chief Commercial Officer Raoul Gerber and Managing Director Stefan Wagner are leaving the company.
• The integration was announced in September and is now complete.

Goldbach Group Restructures, Cuts Up to 35 Jobs in Audience-Media Fusion

Swiss ad marketer Goldbach Group is cutting up to 35 positions following the merger of its audience and media sales units. CEO Christoph Marty discusses the move in an interview, citing the need for leaner structures and agility in a changing media market. This is the third restructuring in three years, with over 110 positions eliminated since 2024. The company states no further measures are planned, but processes are continuously reviewed. The restructuring is backed by shareholders TX Group, RTL, and Seven.One.

• Goldbach Group eliminates up to 35 jobs due to fusion of audience and media marketing.
• Over 110 positions cut since 2024.
• Restructuring is backed by shareholders TX Group, RTL, and Seven.One.

Hamburg renews OOH contracts, cuts 170 ad sites

The City of Hamburg has awarded long-term outdoor advertising concessions to Wall GmbH (part of the JCDecaux group) and DSM Deutsche Städte Medien GmbH (part of the Ströer group) following a Europe-wide tender. The new contracts run until the end of 2041 and require approval by the Hamburgische Bürgerschaft. The city aims to reduce up to 170 advertising installations and to tie concessions to urban-design, ecological and social goals, including stricter rules for digital displays: every additional digital installation requires removal of 1.5 analogue units. Wall must build at least 400 new passenger shelters and at least 100 additional green roofs will be added to shelters. Hamburg expects advertising revenues of about €30 million annually.

• Hamburg awarded OOH concessions to Wall GmbH (JCDecaux group) and DSM Deutsche Städte Medien GmbH (Ströer group) in a Europe-wide tender.
• New contracts are scheduled to run until the end of 2041 and are subject to approval by the Hamburgische Bürgerschaft.
• Policy sets a 1.5:1 replacement rule: each additional digital ad unit requires removal of 1.5 analogue units, enabling a reduction of up to 170 installations.