Goldbach Group vs ReBid

Goldbach Group Restructures, Cuts Up to 35 Jobs in Audience-Media Fusion

Swiss ad marketer Goldbach Group is cutting up to 35 positions following the merger of its audience and media sales units. CEO Christoph Marty discusses the move in an interview, citing the need for leaner structures and agility in a changing media market. This is the third restructuring in three years, with over 110 positions eliminated since 2024. The company states no further measures are planned, but processes are continuously reviewed. The restructuring is backed by shareholders TX Group, RTL, and Seven.One.

• Goldbach Group eliminates up to 35 jobs due to fusion of audience and media marketing.
• Over 110 positions cut since 2024.
• Restructuring is backed by shareholders TX Group, RTL, and Seven.One.

HWZ names joint heads for two CAS

HWZ has appointed Iris Blättler and Ursula Nötzli as joint directors of its continuing-education programmes CAS Corporate Communications with AI and CAS Strategic Communications Management with AI. Nötzli, who previously led both programmes alone, is now a partner at Swiss consultancy Hirzel.Neef.Schmid.Konsulenten after leaving TX Group in 2024. Blättler brings around 20 years' experience in communications, marketing and journalism, having served as Head of Corporate Communications at Goldbach and previously as Nötzli's deputy at TX Group; she left Goldbach in a redundancy and will begin a new role in September. Valerio Stallone of HWZ welcomed Blättler as a complement to the team. Together they plan to advance the curricula with dialog-driven, practical teaching that emphasizes leadership and cautious, human-responsible use of AI (e.g., human review for crises and avoiding confidential data in open tools).

• Iris Blättler and Ursula Nötzli appointed co-directors of CAS Corporate Communications with AI and CAS Strategic Communications Management with AI at HWZ.
• Ursula Nötzli previously served as sole programme director; she is now a partner at Hirzel.Neef.Schmid.Konsulenten and left TX Group in 2024.
• Iris Blättler has ~20 years' experience, was Head of Corporate Communications at Goldbach, previously deputy to Nötzli at TX Group, left Goldbach in a redundancy and will start a new role in September.

ReBid Adds ChatGPT Ads Activation & Analytics to Agentic AI Marketing Platform

ReBid announces the addition of ChatGPT Ads activation and analytics to its agentic AI marketing platform, enabling AI-native advertising within the connected media ecosystem.

ReBid adds ChatGPT Ads Activation & Analytics to Agentic AI Marketing Platform

ReBid has added ChatGPT Ads Activation & Analytics to its agentic AI marketing platform, as reported by MediaNews4U.

ReBid Launches New Product Features: CRM-Powered Audience Activation, Shopify Analytics, Unified Customer Engagement Tracking, Smarter Scheduled Reports, and Measurement Co-Pilot

ReBid's blog now features new articles on CRM-Powered Audience Activation, Shopify Analytics Enhanced Measurement, Unified Customer Engagement Tracking, Smarter Scheduled Reports, and Measurement Co-Pilot, indicating new product capabilities and feature launches.