Goldbach Group vs Locality

Neue Eigentümerin für die Goldbach-Tochter eisbach.media

Die Goldbach Group AG verkauft ihre deutsche Tochtergesellschaft eisbach.media GmbH an die Bauer Media Group.

Goldbach Group: Two Executives Depart in Reorganization

Swiss ad sales house Goldbach Group is reorganizing its video advertising business following the integration of Goldbach Audience into Goldbach Media. As part of this restructuring, Chief Commercial Officer Raoul Gerber and Managing Director of Goldbach Audience Stefan Wagner are leaving the company. The integration was announced in September and is now complete. CEO Christoph Marty praised both executives for their contributions. From November, the company's video inventory marketing will be led by Alexander Duphorn as Chief Portfolio Officer, Carsten Kollmus as Chief Commercial Officer, and Thomas Spiegel as Chief Operating Officer. Goldbach plans to unify its video advertising under a 'Total Video' strategy combining linear TV, replay ads, digital video, and connected TV. The company aims to simplify campaign planning, booking, and evaluation across channels, unifying internal processes and sales teams. First cross-channel offerings are planned for 2027.

• Goldbach Group is reorganizing its video advertising business after integrating Goldbach Audience into Goldbach Media.
• Chief Commercial Officer Raoul Gerber and Managing Director Stefan Wagner are leaving the company.
• The integration was announced in September and is now complete.

Goldbach Group Restructures, Cuts Up to 35 Jobs in Audience-Media Fusion

Swiss ad marketer Goldbach Group is cutting up to 35 positions following the merger of its audience and media sales units. CEO Christoph Marty discusses the move in an interview, citing the need for leaner structures and agility in a changing media market. This is the third restructuring in three years, with over 110 positions eliminated since 2024. The company states no further measures are planned, but processes are continuously reviewed. The restructuring is backed by shareholders TX Group, RTL, and Seven.One.

• Goldbach Group eliminates up to 35 jobs due to fusion of audience and media marketing.
• Over 110 positions cut since 2024.
• Restructuring is backed by shareholders TX Group, RTL, and Seven.One.

Locality's Tom Wolfe Advocates Data Path Optimization Over Short SPO Paths

In an AdExchanger podcast, Locality's SVP of Programmatic Strategy, Tom Wolfe, argues that the ad industry's focus on shortening supply paths is misguided. He contends that while reducing tech costs is important, an overemphasis on eliminating intermediaries can degrade signal quality and data fidelity. Wolfe advocates for 'data path optimization' to preserve rich signals alongside inventory. He also criticizes top-down national TV strategies that fail in local markets, highlighting the need for bottom-up market intelligence. Additionally, he dismisses AI hype, asserting that the competitive advantage lies in proprietary data feeding models, not the AI itself. The podcast covers local TV fragmentation and the evolving TV ecosystem.

• Tom Wolfe, SVP of Programmatic Strategy and Partnerships at Locality, argues that shorter supply paths are not inherently better.
• Wolfe advocates for 'data path optimization' to preserve data fidelity during programmatic ad delivery.
• Wolfe criticizes top-down national TV strategies, asserting that local markets require bottom-up intelligence.

Meet Kouros Esfahany, CTO

Kouros Esfahany is Chief Technology Officer of Locality, where he leads the ongoing evolution of the company’s technology platform, spanning …