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Glovo vs Kleinanzeigen

Structured technology and market comparison · 2026

Direct Feature Comparison

Glovo · vs · Kleinanzeigen
Market Cluster / Sector
GlovoRetailer & Marketplace
KleinanzeigenRetailer & Marketplace
Platform Focus
Glovo

Multi-category delivery marketplace with embedded retail media monetisation.

Kleinanzeigen

Germany’s classifieds marketplace for local consumer and commercial trading.

Company Size
Glovo1,001–5,000 employees
Kleinanzeigen201–500 employees
Headquarters
GlovoES
KleinanzeigenDE
Year Founded
Glovo2014
Kleinanzeigen2009
Dossier & Alternatives

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Comparison Analysis

What is the main difference between Glovo and Kleinanzeigen?

When comparing Glovo and Kleinanzeigen, both platforms operate within the Self-Serve Ad Platform, In-App, and Retailer & Marketplace ecosystem. Glovo is positioned as Multi-category delivery marketplace with embedded retail media monetisation, whereas Kleinanzeigen focuses on Germany’s classifieds marketplace for local consumer and commercial trading. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to Glovo and Kleinanzeigen?

When evaluating Glovo and Kleinanzeigen, enterprise buyers also consider other platforms in Self-Serve Ad Platform, In-App, and Retailer & Marketplace. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

How do the corporate scale, structure, and headquarters of Glovo and Kleinanzeigen compare?

Glovo is headquartered in ES (founded in 2014) with 1,001–5,000 employees. Kleinanzeigen is based in DE (founded in 2009) with 201–500 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.

Market Signals

Recent Market Signals & Activity: Glovo vs Kleinanzeigen

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

GL

Glovo

Recent Signals

  • ·Retail-NewsFinancials

    Delivery Hero Raises 2026 Guidance After Strong H1

    Delivery Hero raised its full-year 2026 guidance after a stronger-than-expected first half driven by accelerating growth, improved profitability and quick‑commerce expansion. In Q2 GMV on a like‑for‑like basis rose 11.3% to €13.2bn, revenue increased 17.7% to €4.0bn and orders reached 981 million (+11%). Adjusted EBITDA for H1 was €427m and free cash flow improved from -€8m to €348m. Quick‑commerce GMV grew 32% and now represents 18.3% of group volume; orders from small fast‑fulfilment “Dmarts” rose 39%. The company is investing in AI — launching an AI assistant used by over 40,000 merchant partners (average order uplift ~15%) and operating an internal AI agent called “Herogen.” Regional GMV growth was broad‑based, and the previously announced €41.50-per-share takeover offer from Uber remains pending regulatory approval, with an expected close in H2 2027.

    • Delivery Hero raised its full‑year 2026 guidance after a strong first half.
    • Q2 2026 like‑for‑like GMV rose 11.3% to €13.2 billion; revenue increased 17.7% to €4.0 billion and orders rose 11% to 981 million.
    • Adjusted EBITDA for H1 2026 was €427 million; free cash flow improved from -€8 million to €348 million year‑on‑year.
View all signals for Glovo →
KL

Kleinanzeigen

Recent Signals

  • ·Kleinanzeigen

    Neue Mietpreisdynamik: Berlin wird günstiger, das Umland teils teurer

    Eine aktuelle Analyse von Kleinanzeigen des Wohnungs- und Häusermarkts in Berlin und Umland zeigt: Die Medianwohnungsmieten in Berlin sanken von 16,80 Euro pro Quadratmeter (Juni 2024 bis Juni 2025) auf 14,60 Euro (Juni 2025 bis Juni 2026), während das Umland teils teurer wurde.

  • ·Kleinanzeigen

    Kleinanzeigen knackt Marke von 15.000 Immobilienprofis auf der Plattform

    Mehr als 15.000 gewerbliche Immobilienkundinnen und -kunden nutzen die Paketlösungen von Kleinanzeigen Immobilien für die Vermarktung. Damit konnte das Unternehmen die Anzahl der gewerblichen Nutzerinnen und Nutzer in der Immobilienkategorie innerhalb eines Jahres um rund 20 Prozent steigern. Zu den Paketpartnern gehören seit diesem Jahr auch Engel & Völkers sowie VON POLL IMMOBILIEN.

  • ·HorizontData & Identity

    Seven.One Media Expands Data Business with Kleinanzeigen and Criteo

    Seven.One Media, the advertising sales house of ProSiebenSat.1, is restructuring its data portfolio and adding new partners. The company will integrate retail, commerce, intent, and consumer data from Kleinanzeigen and Gemini Direct into its offering. The move signals a strategic push to enhance data-driven advertising capabilities, particularly for retail media, and is timed to coincide with the Dmexco trade show.

    • Seven.One Media partners with Kleinanzeigen and Gemini Direct for data integration.
    • New data includes retail, commerce, intent, and consumer data.
    • Announcement made around Dmexco, Germany's digital marketing trade fair.
View all signals for Kleinanzeigen →

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Glovo and Kleinanzeigen share across the market ecosystem.

Start for freeGlovo ProfileKleinanzeigen Profile