B2B SaaS Provider · Data Provider / Broker · vs · Agency & Consultancy · B2B SaaS Provider
GlobalData vs Omdia
Structured technology and market comparison · 2026
Direct Feature Comparison
GlobalData · vs · OmdiaEnterprise intelligence platform combining proprietary data, experts and AI.
Technology market intelligence, research subscriptions and strategic advisory.
Analyze all overlapping signals and tech stacks for GlobalData and Omdia
Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.
Comparison Analysis
What is the main difference between GlobalData and Omdia?
When comparing GlobalData and Omdia, both platforms operate within the Management & Strategy Consulting and B2B SaaS Provider ecosystem. GlobalData is positioned as Enterprise intelligence platform combining proprietary data, experts and AI, whereas Omdia focuses on Technology market intelligence, research subscriptions and strategic advisory. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to GlobalData and Omdia?
When evaluating GlobalData and Omdia, enterprise buyers also consider other platforms in Management & Strategy Consulting and B2B SaaS Provider. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of GlobalData and Omdia compare?
GlobalData is headquartered in GB (founding year unrecorded) with 1,001–5,000 employees. Omdia is based in GB (founding year unrecorded) with 501–1,000 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: GlobalData vs Omdia
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
GlobalData
Recent Signals
- ·Retail DiveBrand Marketing
Victoria's Secret embraces nostalgia and entertainment as Q2 sales rise
Victoria's Secret & Co. is leveraging nostalgia and entertainment to re-engage shoppers, according to comments from CEO Hillary Super after the company's Q2 earnings. The lingerie retailer expanded its fragrance portfolio with iterations like Tease Strawberry Bisou and archive drops such as Pink's square bottle scents, which sold out online in under a day. The company also positioned itself as an entertainment brand, premiering the YouTube docuseries 'Angels Among Us' this month. Victoria's Secret reported Q2 net sales of $1.6 billion, up 10% year over year, with 9% comp growth and net income topping $85 million. The company raised its full-year sales guidance to $7.1 billion to $7.18 billion and expects adjusted operating income of up to $590 million, citing strong performance in bras, Pink, beauty, and all channels.
- Victoria's Secret & Co. reported Q2 net sales of $1.6 billion, up 10% year over year.
- Comparable sales rose 9% in Q2, with brick-and-mortar comps growing 7%.
- Net income in Q2 nearly tripled to more than $85 million.
- ·Retail DiveFinancials
Dillard's Gains Market Share in Q2
Dillard’s reported modest Q2 retail sales growth as comparable sales rose 1% and total retail sales (excluding construction) reached $1.5 billion. The company’s gross margin expanded to 40.9% and net income increased 34% to $97.7 million, partly driven by $37.2 million in tariff refunds that accounted for most of the margin improvement. Category performance was mixed: gains in accessories, lingerie, home, shoes, beauty and men’s, while children’s, juniors and women’s apparel declined. GlobalData analysis and company commentary indicated the apparel weakness reflected lower consumer spending rather than defections to competitors; inventory at quarter end rose about 5% year over year. UBS analysts had expected flat comps, so Dillard’s 1% comp rise beat those expectations.
- Dillard’s Q2 retail sales (excluding construction) were $1.5 billion, with comps up 1% year over year.
- The company received $37.2 million in tariff refunds, which accounted for 260 of the 280 basis-point gross margin increase.
- Gross margin reached 40.9% in Q2.
- ·Retail DiveFinancials
Adidas apparel outshines footwear in World Cup quarter
Adidas reported a 13% year-over-year increase in second-quarter revenues to €6.7 billion, led by a 34% jump in apparel net sales while footwear remained flat and accessories rose 18%. Direct-to-consumer (DTC) net sales grew 24% versus 6% wholesale growth. The company increased marketing and point-of-sale spending by 30% to capitalize on the World Cup, which weighed on Q2 operating margin. Adidas announced a CFO transition: outgoing CFO Harm Ohlmeyer will be succeeded by former Adidas employee Birgit Kretschmer, who will join the executive board on Sept. 1. Regional strength came from Latin America, North America and Greater China.
- Adidas' Q2 revenues rose 13% year-over-year to €6.7 billion (about $7.8 billion).
- Apparel net sales increased 34% in the second quarter; footwear sales were flat; accessories rose 18%.
- Direct-to-consumer (DTC) net sales increased 24%, while wholesale grew 6%.
Omdia
Recent Signals
- ·VideoWeekBranded Content
Channel 4 Announces First Branded Microdrama Series
Channel 4 has announced its first branded microdrama series, 'The Guest List', as part of its digital-first strategy. The five-part vertical short-form series will be available on Channel 4's Meta, TikTok, and YouTube channels from October 24. The series is produced by curly media, a social-first creative agency, in partnership with skincare and fragrance brand Sol de Janeiro, with the deal brokered by Zenith UK. The drama follows four women in their twenties, with each character inspired by Sol de Janeiro's Intense Mist fragrance range. This move marks Channel 4's entry into the microdrama market, which Omdia forecasts to reach $14 billion in global revenues by end of 2026, primarily driven by women aged 25-45. Channel 4 continues to expand its digital programming strategy, having previously launched digital-first brand Channel 4.0 and content on various social platforms.
- Channel 4 announces its first branded microdrama series 'The Guest List', a five-part vertical short-form series.
- The series will be available on Channel 4's Meta, TikTok, and YouTube channels from 24th October.
- The series is produced by curly media in partnership with Sol de Janeiro, with the deal brokered by Zenith UK.
- ·https://martechseries.com/feed/Market Leadership
Milestone Systems Tops EMEA Video Management Software Market
Milestone Systems is the largest provider of video management software (VMS) and Video Surveillance as a Service (VSaaS) in EMEA, according to Omdia's 2025 market share data. Milestone holds 19.1% of the USD 573 million EMEA market, a position maintained since 2021. The overall market grew 10% in 2025. The company's open platform, including XProtect, BriefCam, and Arcules, supports on-premises, cloud, and hybrid deployments, with AI analytics enhancing video value beyond security. Milestone continues to expand in key markets like the UK and Ireland, emphasizing customer choice and future-proofing.
- Milestone Systems holds 19.1% of the EMEA VMS and VSaaS market in 2025.
- Omdia reports the EMEA VMS and VSaaS market grew 10% to USD 573 million in 2025.
- Milestone has been the market leader in EMEA since 2021.
- ·PR Newswire: Technology NewsConsumer Electronics
Hisense Unveils True-to-Life Color, Eye Comfort at IFA 2026
Hisense, a global leader in consumer electronics, presented its latest innovations in displays, laser technology, and audio at IFA 2026, under the theme 'Innovations for a Better Life'. The company focused on delivering vivid picture quality, viewing comfort, and immersive sound. Notable products included the first European debut of the 116UXS miniLED TV, which features RGB MiniLED backlighting with a four-color light source, achieving 110% of the BT.2020 color gamut. Many of Hisense's new products, including the 116UXS and the XR10 laser projector, received certifications from TÜV Rheinland for eye comfort. Hisense also showcased the world's first Field Sequential Display (FSD) technology, an LCD architecture that eliminates color filters, and introduced new audio products like the UX1 soundbar and the wireless HiClips earbuds. The company highlighted its ongoing partnership with TÜV Rheinland and its position as a leader in the large-screen TV market.
- Hisense introduced the 116UXS miniLED TV in Europe, featuring RGB MiniLED backlighting and 110% BT.2020 color gamut.
- The 116UXS received Pantone Validated RGB MiniLED and Pantone Color certifications.
- TÜV Rheinland certified the 116UXS with Low Blue Light and the entire 2026 RGB MiniLED lineup with Eye Comfort.
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