Data Provider / Broker · vs · B2B SaaS Provider

GESM

Genius Sports vs SMT

Structured technology and market comparison · 2026

Direct Feature Comparison

Genius Sports · vs · SMT
Primary Market / Role
Genius SportsData Provider / Broker
SMTB2B SaaS Provider
Platform Focus
Genius Sports

Sports data, betting and media software for leagues and sportsbooks.

SMT

Sports technology platform for live data, graphics and virtual broadcast ads.

Company Size
Genius Sports1,001–5,000 employees
SMT201–500 employees
Headquarters
Genius SportsGB
SMTUS
Year Founded
Genius Sports2001
SMT1988

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Comparison Analysis

What is the main difference between Genius Sports and SMT?

Genius Sports positions itself as a global data rights and betting infrastructure leader, bridging sports leagues and the wagering ecosystem. SMT functions primarily as a technical infrastructure provider for live broadcast and event operations. While both leverage official data, Genius emphasizes monetization through betting and media APIs, whereas SMT focuses on the mission-critical visual and operational layer of live sports production for rights holders.

How do the features of Genius Sports and SMT compare?

Genius Sports excels in real-time data distribution, betting engine integration, and programmatic media activation based on live statistics. SMT specializes in broadcast graphics engines, player tracking, and virtual sponsorship placement. While Genius provides raw data and betting logic, SMT delivers the visual presentation layer and on-site production workflows, offering specialized replay and telestration tools that Genius lacks in its core betting-centric product suite.

What are the top alternatives to Genius Sports and SMT?

When evaluating Genius Sports and SMT, enterprise buyers also consider other platforms in Measurement & Analytics Platform, Connected TV (CTV) & OTT, and Display Ads & Banner. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

Market Signals

Recent Market Signals & Activity: Genius Sports vs SMT

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

GE

Genius Sports

Recent Signals

  • ·SEC APIfinancials

    6-K Financial Filing Analysis for Genius Sports (2026-08-06)

    On August 6, 2026, Genius Sports Limited submitted a Form 6-K furnishing its interim financial report for the three and six months ended June 30, 2026 (Exhibit 99.1) alongside an earnings press release announcing its Q2 2026 financial results (Exhibit 99.2). The interim financial results are incorporated by reference into the company's active registration statements on Form F-3 and Form S-8. The filing was executed by Chief Executive Officer Mark Locke.

    • Genius Sports reported interim results and issued a press release for the three and six months ended June 30, 2026, on August 6, 2026.
    • Financial statements from Exhibit 99.1 were formally incorporated by reference into existing Form F-3 and Form S-8 registration statements.
    • The 6-K was authorized and signed by Chief Executive Officer Mark Locke.
  • ·Genius Sports

    Genius Sports launches Prediction.com, the premium prediction market platform

    Genius Sports launches Prediction.com, the premium prediction market platform for comparing probabilities, event contracts and insights. Also, Genius Sports and TelevisaUnivision to launch new era of immersive Liga MX broadcasts.

  • ·Genius Sports

    Genius Sports and TelevisaUnivision to launch new era of immersive Liga MX broadcasts

    Genius Sports and TelevisaUnivision announce a partnership to launch immersive Liga MX broadcasts, marking a significant product/media collaboration.

SM

SMT

Recent Signals

No recent market signals documented for SMT in the current tracking window.

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Genius Sports and SMT share across the market ecosystem.