Future vs My Code

Future's Jamie Samuel on AI Disruption, Attribution, and Agentic Buying

In an interview with Mark Challinor, Future's VP of Commercial Product and Go-to-Market, Jamie Samuel, discusses the challenges and opportunities publishers face as AI reshapes discovery, attribution, and media buying. Future prioritizes human-written content and leverages its editorial authority through products like Future Optic, which helps brands improve visibility in AI search. The company also invests in Aperture, a first-party data platform for predictive audience modeling, to move beyond last-click attribution. Samuel predicts that agentic media buying will transform negotiations, and that publishers must adapt by focusing on outcomes, brand differentiation, and consolidation. He emphasizes the need for publishers to disrupt themselves before AI does.

• Future's Jamie Samuel highlights the importance of human-written editorial content as a differentiator in the AI era.
• Future Optic, launched last year, has over 30 partnerships and more than 60 in the queue.
• Future uses its Aperture platform for first-party data and predictive modeling to identify high-intent audiences.

Future Expands Aperture’s AI-Powered Audience Intelligence Capabilities Globally

Future announces global expansion of Aperture's AI-powered audience intelligence capabilities, and signs the UK Government Cyber Pledge.

Future Signs the UK Government Cyber Pledge

Future has signed the UK Government Cyber Pledge, a commitment to enhance cybersecurity practices.

My Code Names New CRO, CFO and COO as It Expands into Video

My Code, a multicultural media and marketing firm targeting growth audiences, has completed its executive leadership team under CEO Amani Duncan with three new appointments. Luis Romero joins as Chief Revenue Officer, bringing over 20 years of experience from Canela Media and The Guardian. Ying Miao is appointed Chief Financial Officer, previously serving as CFO of Converge and recognized as Marketing Industry CFO of the Year. Dave LiCalzi is promoted internally to Chief Operating Officer, having held senior roles at The Arena Group, Paramount, and ESPN. These moves support My Code's expansion into video with Remezcla Más, a bilingual streaming service, and the development of an 'intelligence center' offering audience data products. The repositioning, under private equity owner Ariel Alternatives, also includes partnerships with Hershey and Experian.

• My Code announced three C-suite appointments: Luis Romero as CRO, Ying Miao as CFO, and Dave LiCalzi as COO.
• Romero previously served as EVP of Sales at Canela Media and SVP of Sales at The Guardian.
• Miao previously served as CFO of Converge and was named Marketing Industry CFO of the Year by Influential Business Woman Awards.

My Code and vitaminwater Launch Neighborhue

Still in Color, Celebrating the Muralists Shaping Community and Identity Ac...