FreeWheel vs glomex

Marriott Media turns hotel bookings into a shopping calendar

Marriott's advertising arm, Marriott Media, is leveraging its Bonvoy loyalty program data and booking signals to help brands target travelers with timely, contextually relevant ads. The company announced new partnerships with FreeWheel, LiveRamp, Nexxen, and Viant, enabling brands to combine their own customer data with Marriott's traveler audiences for media buying beyond hotel properties. Marriott cites research indicating travelers make purchases like clothing and beauty products weeks before a trip, positioning its data as a predictive shopping calendar. The company is developing attribution and brand lift measurement tools. It emphasizes privacy, noting that only 500 of its captured attributes are available for targeting, and it reviews creative for suitability in hotel settings.

• Marriott Media announced partnerships with FreeWheel, LiveRamp, Nexxen, and Viant.
• Marriott claims that 75% of consumers bought beauty or personal care products for a trip and 85% bought clothing and accessories, based on third-party research.
• Marriott Media has 500 attributes available for custom audiences, not all captured data.

AI Agents Reshape Roles and Business Models in AdTech

The article analyzes how artificial intelligence agents and the Advertising Context Protocol (AdCP) are transforming programmatic advertising. AI agents are evolving from simple chatbots to autonomous systems capable of planning, negotiating, and executing media buys. AdCP provides a standardized communication layer, enabling Buyer Agents and Seller Agents to interact across platforms. This shift moves advertising from platform-centric buying to agent-based advertising, where media briefings become executable tasks for AI agents. The article discusses changing roles for agencies, DSPs, SSPs, and publishers, and highlights new AI-native players like Concord and Apostra. Traditional intermediaries face pressure to differentiate, while the focus shifts to data, integration, and context. The article concludes that operational excellence alone is insufficient; a deep understanding of customers and business objectives becomes crucial.

• AdCP 3.2 introduces version negotiation, brand verification, and clearer runtime rules.
• WPP Media is developing a buyer agent for video within WPP Open.
• Concord positions itself as an 'Agentic Media Buying Platform'.

Hamid Davari Joins FreeWheel as Commercial Director, MENA to Lead Strategic Regional Expansion

Press Release - October 6, 2026

ProSiebenSat.1 Sells Video Marketplace glomex to 3Q

ProSiebenSat.1 is selling its video marketplace glomex to Munich-based 3Q GmbH, a deal expected to close in Q1 2027 with financial terms undisclosed. The glomex brand will continue as an independent, wholly-owned subsidiary of 3Q, led by its current CEO Lars Friedrichs. ProSiebenSat.1 will remain a central partner, supplying content and marketing support. This divestiture follows ProSiebenSat.1's strategy to focus on core entertainment, especially after MFE became majority shareholder in September 2025. 3Q, founded in 2009, provides video hosting, live streaming, and VOD services to over 1,000 B2B customers. The acquisition enhances 3Q's portfolio with glomex's premium content and monetization model, while ProSiebenSat.1's Michael Sandbichler departs to become VP Distribution Global Video Platforms at ProSiebenSat.1.

• ProSiebenSat.1 sells glomex GmbH to 3Q GmbH, closing expected in Q1 2027.
• Purchase price undisclosed.
• glomex continues as independent brand and wholly-owned subsidiary of 3Q, led by Lars Friedrichs.

News Publishers Must Rethink Video Distribution

The German digital advertising market is forecast to grow, with online video becoming the dominant revenue driver. For news publishers this shifts priorities: video must be treated as a strategic discipline rather than an add-on. The article contrasts autoplay and click-to-play models — autoplay remains useful for breaking news and high-frequency pages because it scales reach, while click-to-play delivers stronger engagement, completion rates and premium monetization but requires relevant content, compelling presentation (title/thumbnail/context) and time to scale. Vertical feed integrations (TikTok-like) generate views and session time but often monetize less than click-to-play. Publishers are advised to pursue multi-pronged distribution strategies that balance reach, user experience and monetization to maximize long-term value from video.

• The Online-Vermarkterkreis (OVK) forecasts German digital advertising revenues to rise to €8.2 billion in 2026, up 8.7% year-over-year.
• Online video advertising is predicted to account for 51% of digital advertising revenue for the first time, surpassing classic display advertising.
• Autoplay remains an effective distribution tool for breaking news, short clips and high-traffic pages because it scales reach with low friction.