AdTech Vendor · vs · AdTech Vendor
FreeWheel vs Frequency
Structured technology and market comparison · 2026
Direct Feature Comparison
FreeWheel · vs · FrequencyPremium video ad tech for publishers, buyers and agencies.
Audio adtech platform for podcast buying, selling and creative workflows.
Analyze all overlapping signals and tech stacks for FreeWheel and Frequency
Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.
Comparison Analysis
What is the main difference between FreeWheel and Frequency?
When comparing FreeWheel and Frequency, both platforms operate within the Demand-Side Platform (DSP), Podcasts, and AdTech Vendor ecosystem. FreeWheel is positioned as Premium video ad tech for publishers, buyers and agencies, whereas Frequency focuses on Audio adtech platform for podcast buying, selling and creative workflows. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to FreeWheel and Frequency?
When evaluating FreeWheel and Frequency, enterprise buyers also consider other platforms in Demand-Side Platform (DSP), Podcasts, and AdTech Vendor. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
Market Signals
Recent Market Signals & Activity: FreeWheel vs Frequency
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
FreeWheel
Recent Signals
- ·ExchangeWireCTV
CTV Ad Consumption Grows Across Europe
FreeWheel, a Comcast company, released its Video Monetisation Report for the first half of 2026, revealing that Connected TV (CTV) now accounts for 53% of premium video ad views in Europe, up from previous periods. Premium video ad views overall increased 20% year-over-year, and programmatic CTV ad views grew 44%. Live programming's share of ad views rose to 32% from 25% in the second half of 2025. The report, based on aggregated data from the FreeWheel platform, highlights the shift toward streaming and programmatic buying, with broadcasters integrating linear and digital inventory. It also notes improvements in data availability and transparency, with enriched data increasingly incorporated into bid requests. Emmanuel Josserand, Senior Director at Comcast Advertising, emphasized the growing opportunity for advertisers and the need for broadcasters to evolve their streaming and programmatic strategies.
- CTV accounted for 53% of premium video ad views in Europe in H1 2026.
- Premium video ad views in Europe increased 20% year-over-year in H1 2026.
- Programmatic CTV ad views grew 44% year-over-year in H1 2026.
- ·FreeWheel
FreeWheel Video Monetization Report: 1H 2026
This VMR explores how streaming growth is delivering value for publishers, outcomes for advertisers, and relevant ad experiences for viewers.
- ·FreeWheel
FreeWheel Launches New Knowledge Hub and Publishes New Report: Why Brands Need TV
FreeWheel has added a new Knowledge Hub to its website and published a new report titled 'Why Brands Need TV: How Streaming Captures Viewer Attention That Drives Performance'. The report is featured prominently on the insights page, replacing the previous AI in TV Advertising report as the top item.
Frequency
Recent Signals
- ·State of StreamingConnected TV (CTV) & OTT
More Ads Don't Mean More Revenue — Frequency
Frequency's Head of Monetization, James Smith, argues on a State of Streaming podcast that increasing ad load (more ads per pod) often reduces revenue and viewer effectiveness. He cites rising FAST channel supply and low discovery driving fill-rate problems, and points to Jounce Media research showing fewer ads can raise conversion and CPMs. Frequency's in-scene ad product uses AI video introspection to place contextual ads inside content, and the company says its upstream position at channel origination and server-side ad insertion improves supply-path cleanliness. The episode also previews an 'ad balancer' that pairs pod reduction with in-scene units and real-time, geography-aware dynamic creative.
- James Smith leads monetization at Frequency.
- Frequency promotes an in-scene advertising product that uses AI video introspection to place contextual ad moments during content.
- Article cites Jounce Media research claiming fewer ads increase conversion rates and premium CPMs.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners FreeWheel and Frequency share across the market ecosystem.