AdTech Vendor · MarTech Vendor · vs · AdTech Vendor · B2B SaaS Provider

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Frameplay vs Liftoff

Structured technology and market comparison · 2026

Direct Feature Comparison

Frameplay · vs · Liftoff
Market Cluster / Sector
FrameplayAdTech Vendor · MarTech Vendor
LiftoffAdTech Vendor · B2B SaaS Provider
Platform Focus
Frameplay

Intrinsic in-game advertising platform for developers, brands, and agencies.

Liftoff

Mobile app growth and monetisation platform for in-app advertising.

Company Size
Frameplay10–49 employees
LiftoffUnknown
Headquarters
FrameplayUS
LiftoffUS
Year Founded
Frameplay2018
Liftoff2012

Analyze all overlapping signals and tech stacks for Frameplay and Liftoff

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Comparison Analysis

What is the main difference between Frameplay and Liftoff?

When comparing Frameplay and Liftoff, both platforms operate within the Demand-Side Platform (DSP), In-App, and AdTech Vendor ecosystem. Frameplay is positioned as Intrinsic in-game advertising platform for developers, brands, and agencies, whereas Liftoff focuses on Mobile app growth and monetisation platform for in-app advertising. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to Frameplay and Liftoff?

When evaluating Frameplay and Liftoff, enterprise buyers also consider other platforms in Demand-Side Platform (DSP), In-App, and AdTech Vendor. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

How do the corporate scale, structure, and headquarters of Frameplay and Liftoff compare?

Frameplay is headquartered in US (founded in 2018) with 10–49 employees. Liftoff is based in US (founded in 2012) with Unknown. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.

Market Signals

Recent Market Signals & Activity: Frameplay vs Liftoff

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

FR

Frameplay

Recent Signals

No recent market signals documented for Frameplay in the current tracking window.

LI

Liftoff

Recent Signals

  • ·Liftoff Investor Relations

    Liftoff Mobile releases Form 10-Q for Q2 2026

    The Investor Relations page now includes a link to the Q2'26 Form 10-Q filing.

  • ·Mobilegamer.bizFinancials

    Liftoff reports $220M Q2 revenue post-IPO

    Liftoff Mobile reported $220 million in second-quarter 2026 revenue in its first earnings release since going public in June. Revenue rose 35% year-over-year and 7% sequentially, marking the company's eleventh consecutive quarter of revenue growth. Core advertising revenue was $219 million, adjusted EBITDA was $132 million (60% margin), and GAAP net loss was $4 million after $45 million of non-cash IPO-related charges. Free cash flow for the quarter was $50 million and $184.5 million on a trailing 12-month basis. Liftoff used part of its $472.4 million IPO proceeds to pay down $418.4 million of debt, leaving long-term debt of $1.39 billion and cash of $305.4 million as of June 30. The company provided Q3 and full-year 2026 guidance and saw shares fall ~3.7% after hours.

    • Liftoff Mobile reported $220M in second-quarter 2026 revenue, its first earnings release since going public in June.
    • Revenue was up 35% year-on-year and 7% sequentially; this was Liftoff’s 11th consecutive quarter of revenue growth.
    • Core advertising revenue was $219M (up 36% YoY); adjusted EBITDA was $132M, representing a 60% margin.
  • ·AdExchangerFinancials

    Liftoff Says It's More Than A Gaming Company

    Liftoff, a mobile app marketing and performance platform, held its first earnings call as a public company where CEO Jeremy Bondy emphasized that the business is no longer primarily a gaming play. Bondy said more than half of Liftoff’s demand now comes from non-gaming advertisers (finance, travel, shopping, productivity, prediction apps) and cited a third-party in-app advertising market projection of $136 billion by 2030 from the company’s S-1. Liftoff reported Q2 revenue of $220 million, up 35% year-over-year and marking its eleventh consecutive quarter of revenue growth. Bondy highlighted Liftoff’s supply-side technology (SSP/SDK) and its AI-powered optimization platform, Cortex, as central to scaling non-gaming performance marketing. The stock dipped a little over 5% in after-hours trading following the results.

    • Liftoff hosted its first-ever earnings call as a public company on August 12, 2026.
    • Liftoff reported Q2 revenue of $220 million, up 35% year-over-year, its eleventh consecutive quarter of revenue growth.
    • CEO Jeremy Bondy said over half of Liftoff’s demand now comes from non-gaming advertisers, including finance, travel, shopping and productivity apps.

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Frameplay and Liftoff share across the market ecosystem.