Forrester vs Forter

Forrester’s 2027 European Predictions: Despite A Strong Desire To Regain Its Digital Sovereignty, Europe Will Selectively Reset, Not Sever, Key Technology Relationships

New AI sovereignty and platform governance rules will signal strategic intent but deliver limited near-term impact According to Forrester’s (Nasdaq: FORR) 2027 European predictions, unveiled today at Forrester’s Technology & Innovation Forum EMEA, Europe will enter 2027 determined to recover its digital autonomy, but the gap between its ambition and control will widen.

Forrester: Aligning Customer, Brand, And Employee Experience Emerges As The Critical Driver Of Growth For Banks In India

This year’s Total Experience Score rankings reveal progress for India’s banking industry, but employee experience gaps may limit future differentiation and growth. NEW DELHI, SEPTEMBER 28, 2026 — Forrester (Nasdaq: FORR) today announced findings from Forrester’s India Banking Total Experience Score Rankings, 2026, revealing that banks that effectively align customer experience (CX), brand experience (BX), ...

AI Gap: Context is Key, Only 30% Ready

A MarTech article discusses the gap between AI adoption and readiness in marketing. Gartner's 2026 CMO Spend Survey shows CMOs allocate 15.3% of budgets to AI, but only 30% report mature AI capabilities. Forrester found 88% of B2B marketing organizations have adopted AI, yet face strategy, measurement, and infrastructure challenges. The author argues that as AI automation speeds up execution, competitive advantage shifts to proprietary customer knowledge and context. Companies must preserve organizational memory, document decisions, and connect siloed data to feed AI with better context. IDC predicts 62% of demand gen will be AI-led by 2028. Gartner also reported 49% of U.S. consumers believe GenAI worsened content quality, increasing pressure for credible, high-quality content. The article advises marketing leaders to build systems that capture knowledge and enable continuous learning, turning proprietary experience into a competitive moat.

• Gartner's 2026 CMO Spend Survey: CMOs allocate 15.3% of marketing budgets to AI, but only 30% are ready to scale.
• Forrester reported that 88% of B2B marketing organizations have adopted AI tools or developed their own.
• IDC predicts 62% of traditional demand generation will be AI-led by 2028.

AI Agent Order Data: Agentic Commerce on Forter’s Network

AI agents are already placing orders on your site. Here's what our data shows from August and September

From Asia to the World: Coda Expands Global Commerce With Forter

With Forter, Coda experienced a 20% revenue uplift from 3DS optimization over 18 months, giving the digital content leader the trust intelligence to scale across new markets and payment methods.