Forter
Commerce risk and fraud decisioning software for digital merchants.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Forter, Inc.
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- 575 Fifth Ave., New York, NY 10017
- Company size
- 501–1,000
- Market role
- B2B SaaS Provider
- Official website
- forter.com
What Forter does
Forter operates a B2B software platform for commerce trust and risk management. It aggregates merchant transaction and identity signals, applies automated decisioning and analytics across checkout, login, account creation, payment flows and disputes, and delivers this capability through modular software products and embedded integrations. Value is created by reducing fraud losses, avoiding false declines, improving payment acceptance, lowering manual review workload and protecting revenue from abuse. The model supports both direct enterprise sales to merchants and platform-style distribution through PSP partners.
Category differentiation
Forter is not a payment processor or card issuer; it is a software layer for fraud, trust and payment decisioning. It also is not a foundational AI model provider, despite offering AI-assisted features inside its platform.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Forter is a private US B2B software company that sells trust, fraud prevention, payment optimisation and abuse prevention software to digital commerce businesses. Its platform assesses transactions, accounts and other customer lifecycle events in real time, helping merchants and payment providers reduce chargebacks, improve approval rates, prevent account takeover and policy abuse, and automate dispute handling. The company sells primarily into ecommerce merchants, marketplaces, digital platforms and payment service providers. Forter makes money through modular SaaS and usage-based pricing tied to transaction volume or merchant scale, with additional value tied to performance outcomes such as chargeback reduction and payment acceptance improvements. Its commercial position is built around a proprietary identity network, automated decisioning and adjacent workflow products that extend from checkout fraud into payments, disputes, bot mitigation and embedded offerings for PSPs.
Company news briefing
Briefing updated:
Building on its transition to 'Agentic Commerce', Forter has launched its Agentic Commerce Suite and five specialised AI agents to automate commerce analysis and decision-making. This product evolution is supported by the appointment of Jennifer Howard as the inaugural Chief Merchant and a global partnership with McDonald’s to modernise digital fraud prevention. Furthermore, the company has expanded its North American operations by opening a new office in Denver, reinforcing its commitment to scaling its commerce modernisation data flows for a global customer base.
Business model & monetisation
Forter uses a SaaS-based, usage-driven commercial model, with pricing that scales by transaction volume, gross merchandise value or platform usage. Customers can buy individual modules such as fraud management, payment optimisation, dispute management, account protection and abuse prevention, creating an expandable land-and-expand contract structure. The business also uses performance-oriented commercial constructs, including chargeback liability coverage for approved transactions, to align pricing with measurable outcomes rather than relying only on flat seat-based fees.
- Fraud management platform
- Software Subscription
- Payment optimisation modules
- Software Subscription
- Dispute and abuse prevention modules
- Software Subscription
- PSP embedded integrations and API usage
- Pay-per-Use
- Outcome-linked liability and performance-based pricing elements
- Percentage Take-Rate
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Competitors & alternatives
- Alloy
Identity decisioning and fraud prevention SaaS for financial institutions.
- PayPlug
Merchant payments platform for acceptance, checkout, fraud and reconciliation.
- Early Warning
Bank-owned payment and fraud infrastructure for financial institutions.
- Visa
Global payments network and enterprise transaction infrastructure provider.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
AI Agent Order Data: Agentic Commerce on Forter’s Network
Recorded impact score: 2/5
AI agents are already placing orders on your site. Here's what our data shows from August and September
From Asia to the World: Coda Expands Global Commerce With Forter
Recorded impact score: 3/5
With Forter, Coda experienced a 20% revenue uplift from 3DS optimization over 18 months, giving the digital content leader the trust intelligence to scale across new markets and payment methods.
Forter Launches AI Agents and Agentic Commerce Suite
Recorded impact score: 4/5
Meet your new team of Forter Agents, so you can spend more time on what matters most.
Explore company relationships
Questions about Forter
What is Forter?
Forter is a B2B software platform that helps digital commerce businesses assess trust, prevent fraud, optimise payments, manage disputes and reduce abuse across the customer lifecycle.
Who uses Forter?
It is used by ecommerce merchants, marketplaces, digital platforms, fraud and payments teams, and payment service providers that want embedded risk and payment optimisation capabilities.
How does Forter make money?
Forter makes money through modular SaaS and usage-based pricing, typically tied to transaction volume or platform usage, with some performance-linked commercial structures.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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