Publisher Inventory Monetisation & Yield · vs · Audience Identity & Clean Rooms
Fluent vs LiveIntent
Structured technology and market comparison · 2026
Direct Feature Comparison
Fluent · vs · LiveIntent| Attribute | FLFluent | LILiveIntent |
|---|---|---|
| Market Cluster / Sector | Publisher Inventory Monetisation & Yield | Audience Identity & Clean Rooms |
| Business Model / Role | AdTech Vendor · Data Provider / Broker | AdTech Vendor · Data Provider / Broker |
| Platform Focus | Commerce media platform linking advertisers with high-intent customer moments. | Email identity and advertising platform for marketers and publishers. |
| Company Size | 201–500 employees | 201–500 employees |
| Headquarters | United States | United States |
| Year Founded | 2010 | 2009 |
| Dossier & Alternatives |
Analyze all overlapping signals and tech stacks for Fluent and LiveIntent
Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.
Comparison Analysis
What is the main difference between Fluent and LiveIntent?
When comparing Fluent and LiveIntent, both platforms operate within the Supply-Side Platform (SSP), In-App, and AdTech Vendor ecosystem. Fluent is positioned as Commerce media platform linking advertisers with high-intent customer moments, whereas LiveIntent focuses on Email identity and advertising platform for marketers and publishers. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Fluent and LiveIntent?
When evaluating Fluent and LiveIntent, enterprise buyers also consider other platforms in Supply-Side Platform (SSP), In-App, and AdTech Vendor. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of Fluent and LiveIntent compare?
Fluent is headquartered in United States (founded in 2010) with 201–500 employees. LiveIntent is based in United States (founded in 2009) with 201–500 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: Fluent vs LiveIntent
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Fluent
Recent Signals
- ·FluentEarnings & Financials
Fluent Announces Third Quarter 2026 Financial Results; Commerce Media Solutions Revenue Doubles and Annual Run Rate Now Exceeds $145 Million
Fluent, Inc. (NASDAQ: FLNT) reported Q3 2026 revenue of $53.6 million, up 14% year-over-year, with Commerce Media Solutions revenue growing 100% to $37.5 million, now representing 70% of consolidated revenue. The company's Commerce Media Solutions annual revenue run rate exceeds $145 million with a gross margin of 30%. Net loss improved 59% to $3.1 million, and adjusted EBITDA reached breakeven, compared to a loss of $3.4 million in Q3 2025. The company expects double-digit revenue growth on aggregate continuing businesses and improved adjusted EBITDA for the full year 2026.
- Q3 2026 revenue of $53.6 million, up 14% year-over-year
- Commerce Media Solutions revenue grew 100% to $37.5 million, representing 70% of consolidated revenue
- Commerce Media Solutions annual revenue run rate exceeds $145 million with a gross margin of 30%
- ·FluentProduct & Platform Launch
Rewarded User Acquisition and the CPI Trap: Why Long-Term Value Is the Metric That Matters
In an industry analysis following a panel with Rovio and FOMO, Fluent argues that mobile game user acquisition teams must move past Cost Per Install (CPI) to focus on downstream retention and long-term ROAS. The report highlights that low CPI often hides poor day-30 retention, which median benchmarks show fell below 1% in 2025. Fluent advocates for higher-CPI models that target high-value players, citing a campaign that achieved 158% of its 180-day revenue goal.
- Fluent hosted an industry panel featuring mobile gaming studios Rovio and FOMO to address post-install user value.
- GameAnalytics 2026 benchmarks revealed that the median mobile game retained under 1% of players by day 30 in 2025, with top-quartile games reaching 1.6% to 1.8%.
- Fluent promoted its commerce inventory model, which accepts a higher upfront CPI to target higher-value 'whale' players.
- ·SEC APIfinancials
8-K Financial Filing Analysis for Fluent (2026-10-05)
On September 30, 2026, Fluent, Inc., alongside its subsidiaries Fluent, LLC, Fluent Media Labs, LLC, and AdParlor, LLC, entered into an amendment to its Accounts Receivable Finance Agreement with CSNK Working Capital Finance Corp. (d/b/a Bay View Funding). The amendment increases the company's maximum aggregate borrowing capacity from $30 million to $35 million. The facility remains secured by substantially all of Fluent's assets and provides additional working capital liquidity to support operational needs and commerce media execution.
- Maximum aggregate advance limit under the accounts receivable financing facility increased from $30 million to $35 million on September 30, 2026.
- Lender is CSNK Working Capital Finance Corp. d/b/a Bay View Funding, amending the agreement originally established on November 25, 2025.
- Facility is secured by substantially all of Fluent, Inc.'s assets and covers subsidiaries Fluent, LLC, Fluent Media Labs, LLC, and AdParlor, LLC.
LiveIntent
Recent Signals
No recent market signals documented for LiveIntent in the current tracking window.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Fluent and LiveIntent share across the market ecosystem.
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