Flo vs WHOOP

Vienna Startup Ovulyx Launches Couples-Focused Cycle Tracking App

Stefan Renzler, a Vienna-based developer, has launched Ovulyx, a cycle tracking app designed for couples, allowing both partners to view cycle phases and share an experience log to discover what helps during each phase. Users can track mood, energy, symptoms, and bleeding, with predictions for period, PMS, and fertile window. Partners connect via an invitation code and see a dedicated view with supportive actions. The app also supports trying for a baby and menopause, and allows import from Flo and MyNFP. Available on iOS, Android, and web in 29 languages across 152 countries, it offers a 30-day free trial, with Premium at €4.99 monthly or €49.99 yearly. Prioritizing privacy, data is stored in Western Europe under GDPR, and the app does not sell data or use health data for advertising. Ovulyx competes with Flo for Partners and Clue Connect.

• Ovulyx is a cycle tracking app for couples, launched by Vienna-based developer Stefan Renzler.
• The app is available on iOS, Android, and web in 29 languages across 152 countries.
• Premium costs €4.99 per month or €49.99 per year after a 30-day free trial, including one partner connection.

CIPA Private Right of Action Kept, Shifting Privacy to Research

California's legislature passed a compromise version of SB-690, maintaining most of the private right of action provisions of the California Invasion of Privacy Act (CIPA). This means that juries, rather than regulators, will set privacy standards in the state, as individuals can sue companies for online tracking practices. With over 4,000 CIPA lawsuits filed, mostly against legitimate businesses, the shift emphasizes the need for companies to align data practices with consumer (and juror) expectations. The author argues that privacy compliance should now be research-driven, focusing on customer attitudes, rather than purely legal compliance. This could lead to a competitive advantage for customer-centric businesses over Big Tech, which may face greater legal exposure.

• California passed a compromise version of SB-690, preserving most of the private right of action under CIPA.
• More than 4,000 CIPA lawsuits have been filed, mostly against legitimate businesses.
• A jury verdict against Meta involved data collection from the Flo menstrual tracking app.

Flo Health Appoints Rina Hahn as Chief Marketing Officer

Flo Health has appointed Rina Hahn as Chief Marketing Officer, announced August 26, 2026.

Whoop launches social network 'Whoop Humans'

Whoop, the maker of screen-less fitness bands, has launched a social network called 'Whoop Humans' within its app, allowing members to share health data with friends and family. The feature is opt-in, lets users control what they share, and includes reactions and comments. This move comes as Whoop pushes further into medical wellness, an area where it competes with Oura. CEO Will Ahmed hinted at future acquisitions, citing the recent Oura-Counsel Health deal, and mentioned significant growth among users over 60. Whoop is also expanding retail distribution through Ulta Beauty stores starting next March and expects to have nearly four million members by year-end.

• Whoop launches 'Whoop Humans' social network within its app.
• The feature is available to all membership tiers at no extra cost.
• CEO Will Ahmed hinted at acquisitions and expects consolidation among wearable and AI health companies.

Apple Shelves AI Wearable Pin, Shifts Focus to Fitness Band

According to a Bloomberg report, Apple has halted development of its rumored AI-powered wearable pin, a device the size of an AirTag that could be pinned to clothing or worn as a pendant. The pin was intended to use cameras and microphones to feed information to Siri and Visual Intelligence for hands-free queries about the user's environment. Bloomberg suggests that upcoming AirPods with integrated cameras and smart glasses may render the pin redundant. Apple is now reportedly focusing on a display-less fitness band to compete with Whoop, which tracks fitness data via a smartphone app. The fitness band is described as a fabric band with sensors, similar to Whoop's design. This shift reflects Apple's realignment of its wearable strategy towards health and fitness rather than a separate AI accessory.

• Apple has paused development of an AI wearable pin according to a Bloomberg report.
• The pin was to be made of glass and aluminum, with a diameter similar to an AirTag but thicker.
• It was planned to include two cameras and three microphones to feed data to Siri and Visual Intelligence.

Apple Revamps Health App with AI Insights and Readiness Score

Apple is overhauling its Health app, with the major update arriving in iOS 27.2. The new app will leverage Apple Intelligence to provide AI-powered insights, including a Readiness Score (0-10) for daily form, a 'Health Age' metric, and new vital signs such as heart rate variability. The update, initially available in English, introduces an 'Insights' tab, personal guidance, and enhanced longevity tracking. In the US, users will be able to order lab tests from Quest Diagnostics directly through the app, with results integrated into Health Age. The update is expected to launch in the fall, likely in November. The announcement follows Apple's recent keynote where the overhaul was teased. The revamped app aims to compete with wearables like Whoop by offering comprehensive health tracking and longevity features.

• Apple announced a major overhaul of its Health app, with the core features arriving in iOS 27.2.
• The new Health app includes AI-powered insights, a Readiness Score, and a 'Health Age' metric.
• iOS 27.2 will launch in Fall 2026, likely in November.