Flo vs Mindbody

Vienna Startup Ovulyx Launches Couples-Focused Cycle Tracking App

Stefan Renzler, a Vienna-based developer, has launched Ovulyx, a cycle tracking app designed for couples, allowing both partners to view cycle phases and share an experience log to discover what helps during each phase. Users can track mood, energy, symptoms, and bleeding, with predictions for period, PMS, and fertile window. Partners connect via an invitation code and see a dedicated view with supportive actions. The app also supports trying for a baby and menopause, and allows import from Flo and MyNFP. Available on iOS, Android, and web in 29 languages across 152 countries, it offers a 30-day free trial, with Premium at €4.99 monthly or €49.99 yearly. Prioritizing privacy, data is stored in Western Europe under GDPR, and the app does not sell data or use health data for advertising. Ovulyx competes with Flo for Partners and Clue Connect.

• Ovulyx is a cycle tracking app for couples, launched by Vienna-based developer Stefan Renzler.
• The app is available on iOS, Android, and web in 29 languages across 152 countries.
• Premium costs €4.99 per month or €49.99 per year after a 30-day free trial, including one partner connection.

CIPA Private Right of Action Kept, Shifting Privacy to Research

California's legislature passed a compromise version of SB-690, maintaining most of the private right of action provisions of the California Invasion of Privacy Act (CIPA). This means that juries, rather than regulators, will set privacy standards in the state, as individuals can sue companies for online tracking practices. With over 4,000 CIPA lawsuits filed, mostly against legitimate businesses, the shift emphasizes the need for companies to align data practices with consumer (and juror) expectations. The author argues that privacy compliance should now be research-driven, focusing on customer attitudes, rather than purely legal compliance. This could lead to a competitive advantage for customer-centric businesses over Big Tech, which may face greater legal exposure.

• California passed a compromise version of SB-690, preserving most of the private right of action under CIPA.
• More than 4,000 CIPA lawsuits have been filed, mostly against legitimate businesses.
• A jury verdict against Meta involved data collection from the Flo menstrual tracking app.

Flo Health Appoints Rina Hahn as Chief Marketing Officer

Flo Health has appointed Rina Hahn as Chief Marketing Officer, announced August 26, 2026.

Mindbody Ultimate Plan: More bookings, less busywork

Mindbody has highlighted its Ultimate plan, positioned as its most comprehensive all-in-one business management solution for fitness, wellness, and beauty businesses. The offering integrates marketing, lead management, automated messaging, an AI-powered front desk, booking, payments, and advanced analytics into a single subscription. The plan is designed to streamline operations and reduce software fragmentation for business owners.

• Mindbody Ultimate is designed specifically for fitness, wellness, and beauty businesses.
• The package includes lead capture, automated email and text campaigns, an AI-powered front desk, and advanced analytics in a single subscription.
• The system combines call handling, appointment booking, and payment processing through its AI front desk functionality.

How to Build a Website for Your Fitness or Wellness Business

Mindbody published an educational guide detailing how fitness and wellness businesses can launch conversion-focused websites, highlighting its own integrated offering. The company announced that 'Customized Websites', powered by the Playlist platform, is now included across every Mindbody plan tier at no additional monthly cost. The service delivers custom, fully synced booking websites built by Mindbody's team using client brand assets.

• Consumers rate businesses with a website as 41% more credible than those without one.
• Mindbody includes Customized Websites, powered by Playlist, at no additional monthly cost across every plan tier.
• Websites built via Customized Websites sync directly with Mindbody's booking, payment, and scheduling infrastructure and are typically live within days.

Blue Buddha Healing Arts Drives 14% Increase in Booking Revenue with Mindbody Email and Text Marketing

Blue Buddha Healing Arts, a massage and yoga studio in Exton, Pennsylvania, increased marketing-attributed booking revenue by 14% in the first eight months of 2026 compared with all of 2025, using Mindbody email and text marketing in partnership with Attentive. The studio generated $18,823 in attributed sales and 314 attributed bookings year to date, with $11,440 from automated journeys and $7,384 from campaigns. SMS campaigns also helped fill last-minute cancellations within minutes. Owner Kate Freese plans to expand automated retention journeys and personalized outreach.

• Blue Buddha Healing Arts is a massage and yoga studio founded in 2011 with one location in Exton, Pennsylvania.
• In the first eight months of 2026, Blue Buddha generated 14% more marketing-attributed revenue than in all of 2025, using Mindbody email and text marketing with Attentive.
• Year to date, Blue Buddha's Mindbody email & text marketing generated $18,823 in attributed sales, 314 attributed bookings, $11,440 from automated journeys, and $7,384 from campaigns.