Etsy vs ShopMy

Shopify Opens Checkout to Browser-Based AI Agents

Shopify has extended its WebMCP support to the checkout process, enabling browser-based AI agents to complete purchases on merchant sites, including via Shop Pay. This extension is part of the Universal Commerce Protocol (UCP) developed with Google, Etsy, Wayfair, and Walmart. Three new tools—get_checkout, update_checkout, and complete_checkout—allow agents to inspect, update, and finalize orders, with buyer authorization required. Existing customizations, business rules, and security checks remain intact. In benchmarks, WebMCP reduced average time per attempt from 27.4 to 10.3 seconds, cut costs by 58%, and achieved a 100% success rate (60/60) compared to 56/60 for traditional browser automation. Rolling out to all eligible merchants, Shopify positions itself as open infrastructure for agentic commerce, partnering directly with top agents like Muse and Instinct, in contrast to retailers like Amazon and Adidas that block AI agents.

• Shopify extends WebMCP support to checkout, including Shop Pay, for browser-based AI agents.
• Three new tools: get_checkout, update_checkout, and complete_checkout.
• WebMCP reduces average time per attempt from 27.4 to 10.3 seconds and cuts costs by 58%.

Etsy to Cut 12% of Workforce After Q2 Results

Etsy announced a reorganization cutting about 220 roles (≈12% of staff) to simplify structure, flatten teams, speed decision‑making and position the company for growth rather than as a pure cost‑cutting exercise. Management said it will continue investing in AI/ML for recommendations, search and digital assistants; CEO Kruti Patel Goyal noted the reductions were not driven by AI even as AI changes how work is done. The cuts—mainly in product and engineering—leave roughly 1,600 employees and carry about $35 million of restructuring costs, mostly severance and benefits. The move accompanied Q2 results: revenue of $668.3 million (up just over 6% excluding Depop), marketplace sales growth ~9.3%, and a net loss of about $46.7 million. Etsy has sold Depop to eBay and is refocusing on its core marketplace, including a beta app in ChatGPT.

• Etsy will cut about 220 roles, roughly 12% of its workforce; about 1,600 employees are expected to remain.
• Etsy expects approximately $35 million of restructuring costs, primarily severance and benefits.
• Q2 revenue was $668.3 million (up just over 6% excluding Depop); marketplace sales grew ~9.3%.

eBay Completes Acquisition of Depop

eBay has completed its acquisition of the secondhand fashion marketplace Depop from Etsy, strengthening eBay's position in the growing recommerce market. Depop — popular with Gen Z and younger millennials for vintage, streetwear and sustainable fashion — will remain largely independent while leveraging eBay's infrastructure, logistics and personalization capabilities. The move expands eBay's fashion portfolio and access to a younger, community-driven user base, supporting growth in C2C secondhand trading and circular-economy positioning. The article was published by Retail-News on 2026-07-30.

• eBay has officially completed the acquisition of the secondhand platform Depop from Etsy.
• The article was published on 2026-07-30 by Retail-News.
• Depop primarily targets Generation Z and younger Millennials and focuses on vintage, streetwear and sustainable fashion.

Turn Your Best-Performing Creator Content into Paid Media with Spotlights

ShopMy has launched a new product feature called Spotlights, which allows brands to turn their best-performing creator content into paid media.

ShopMy, Google, WordPress Among Digiday Technology Awards Finalists

The Digiday Technology Awards has announced its 2026 finalists, showcasing the industry's focus on AI-ready infrastructure, first-party data, privacy, and operational efficiency. Notable finalists include WordPress VIP for Best CMS, recognized for its partnership with Pew Research Center to make content AI-discoverable, and ShopMy for Best E-Commerce Technology, highlighting creator-led commerce. Google is a finalist for Best Sell-Side Programmatic Platform for its work with The Guardian on privacy-compliant monetization. The awards feature numerous categories covering AI, programmatic, data, and more, reflecting a shift from adaptation to reinvention in digital media and commerce.

• Digiday Technology Awards 2026 finalists announced.
• WordPress VIP and Pew Research Center partnership for AI-readable CMS.
• ShopMy nominated for Best E-Commerce Technology.

Smarter Discovery Starts Here

New feature announcement for updated creator discovery on ShopMy.