Agency & Consultancy
EssenceMediacom vs ManyMinds Group
Structured technology and market comparison · 2026
Direct Feature Comparison
EssenceMediacom · vs · ManyMinds GroupGlobal media agency for planning, buying, analytics and commerce.
German full-funnel agency group for strategy, media and performance.
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Comparison Analysis
What is the main difference between EssenceMediacom and ManyMinds Group?
When comparing EssenceMediacom and ManyMinds Group, both platforms operate within the Demand-Side Platform (DSP), Connected TV (CTV) & OTT, and Media & Campaign Planning ecosystem. EssenceMediacom is positioned as Global media agency for planning, buying, analytics and commerce, whereas ManyMinds Group focuses on German full-funnel agency group for strategy, media and performance. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to EssenceMediacom and ManyMinds Group?
When evaluating EssenceMediacom and ManyMinds Group, enterprise buyers also consider other platforms in Demand-Side Platform (DSP), Connected TV (CTV) & OTT, and Media & Campaign Planning. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of EssenceMediacom and ManyMinds Group compare?
EssenceMediacom is headquartered in United Kingdom (founded in 2023) with >5,000 employees. ManyMinds Group is based in Germany (founded in 2024) with 50–200 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: EssenceMediacom vs ManyMinds Group
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
EssenceMediacom
Recent Signals
- ·MeediaCTV
Klarna launches Connected TV campaign with Deniz Undav
Klarna, the Swedish fintech company, is launching a new international brand campaign titled "Shower Thoughts" across its core markets, including the US, UK, Sweden, Italy, and Germany. In Germany, the campaign features national footballer Deniz Undav, who became a brand ambassador for Klarna this summer. The campaign includes 15- and 8-second video spots distributed on YouTube, Meta platforms (Facebook and Instagram), and Connected TV via Amazon Prime, RTL+, and Joyn. Klarna has shifted media planning and creative responsibilities to its in-house teams, replacing EssenceMediacom, who previously held the account. This marks Klarna's first global brand campaign in over three years, following its 2024 AI-driven cost-cutting measures that reduced external marketing expenses by 25%.
- Klarna launches 'Shower Thoughts' campaign in the US, UK, Sweden, Italy, and Germany.
- Campaign features German national footballer Deniz Undav as brand ambassador.
- Spots run on YouTube, Meta (Facebook/Instagram), and CTV via Amazon Prime, RTL+, and Joyn.
- ·MeediaBrand Campaign
Meßmer relaunches brand campaign with broad TV presence
Tea brand Meßmer, owned by Ostfriesische Tee Gesellschaft (OTG), has launched a new brand campaign under the theme 'Meßmer bietet Raum für alles, was du fühlst' focusing on self-care. The campaign, starting October 5, includes a new product line 'Selfcare by Meßmer' and will run across social media, CTV, OLV, (D)OOH, and linear TV, aiming for over 380 million consumer contacts. Media planning is handled by EssenceMediacom, with creative by Saint Brand and social media by elbdudler. The campaign features TikTok creator Kati K and others, targeting Gen Z and Millennials. Additional campaign flights for the Klassiker and Ländertees ranges are planned from January 2027 with expanded TV and streaming presence.
- Meßmer launched a new brand campaign on October 5 under the theme 'Meßmer bietet Raum für alles, was du fühlst'.
- The campaign includes a new product line 'Selfcare by Meßmer' and runs across social media, CTV, OLV, (D)OOH, and linear TV.
- The campaign aims to generate over 380 million consumer contacts.
ManyMinds Group
Recent Signals
- ·ManyMinds Group
B-Media wird Teil der ManyMinds Group – mehr Kompetenz für TV und Bewegtbild
ManyMinds Group has announced that owner-managed media agency B-Media is joining its agency network. Based in Grünwald near Munich, B-Media brings specialized expertise in TV, Connected TV (CTV), moving image campaigns, media planning, and media buying to expand ManyMinds Group's full-funnel media capabilities. Led by Andreas Kösling and Nicolaus Henrici, B-Media will maintain its independent brand identity, existing teams, and office locations within the group.
- ManyMinds Group added owner-managed media agency B-Media to its network on November 4, 2026.
- B-Media is headquartered in Grünwald near Munich and specializes in TV, CTV, and cross-platform moving image campaigns.
- The agency is led by Andreas Kösling (former Managing Director of El Cartel Media from 2015 to 2019) and Nicolaus Henrici, who joined leadership in 2024.
- ·MeediaM&A
ManyMinds Acquires B-Media, Appoints New Leadership
The ManyMinds Group, an agency group founded by investors in 2024, has acquired a majority stake in the owner-managed media agency B-Media, based in Grünwald near Munich. This expansion strengthens ManyMinds' portfolio in TV, CTV, and cross-platform video, as well as media planning and buying, bringing the total number of its agencies to eight. New dual leadership will be provided by Andreas Kösling and Matthias Hoyer, with Kösling focusing on growth and client relationships, and Hoyer overseeing operations and integration. Founder Michael Schierhold steps back from operational leadership, remaining as shareholder and strategic advisor. This acquisition is part of a broader consolidation trend in the agency industry.
- ManyMinds Group acquires a majority stake in media agency B-Media, expanding its portfolio in TV, CTV, and cross-platform video.
- Andreas Kösling and Matthias Hoyer are appointed as new co-leaders of ManyMinds, with Kösling as managing director of both B-Media and ManyMinds.
- Founder Michael Schierhold steps back from operational leadership, remaining as shareholder and strategic advisor.
Compare their exact ecosystem overlaps.
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