Eskimi vs Screencore

Eskimi partners with Perion to expand global DOOH inventory

Eskimi announces a partnership with Perion to expand global DOOH inventory, along with the launch of the Eskimi Media Platform for smarter media buying.

Eskimi CEO: Reaching Next 7 Billion Needs More Than Ad Tech

In a sponsored article on AdExchanger, Vytautas Paukštys, CEO of Eskimi, argues that reaching the world's next 7 billion consumers requires more than just ad technology. He highlights that while the US and Europe's top five ad markets hold only 8% of the world's consumers but nearly half of global ad spend, most platforms are built for these markets. He points out critical challenges in emerging markets: local platform fragmentation (e.g., Boomplay, Grab, Gojek), financial infrastructure issues like currency volatility (e.g., Nigerian naira devaluation) and cross-border taxes, and the need for local intelligence, including language and cultural nuances. Paukštys advocates for an 'Advertising OS' that integrates global and local supply, manages local billing, and combines AI with local expertise. He positions Eskimi as building such an OS, emphasizing that technology alone is insufficient; a supportive ecosystem is essential.

• Eskimi CEO Vytautas Paukštys published a sponsored article on AdExchanger regarding reaching emerging market consumers.
• The article claims US and Europe's largest ad markets represent 8% of world consumers but nearly half of global ad spend.
• Over 7 billion people (92% of world) live in markets where standard media plans are often ineffective.

Advertising OS: Bringing It All Together

New blog post announcing the launch of Advertising OS, a unified platform bringing together Eskimi's advertising solutions.

BidSafe One and Screencore Partner for Privacy-Ready Ad Tech

BidSafe One and Screencore announced a strategic partnership to strengthen privacy readiness across Screencore's programmatic advertising and publisher monetisation ecosystem. The collaboration integrates BidSafe One's expertise in ad tech privacy, data protection, and regulatory implementation with Screencore's programmatic infrastructure across CTV, video, display, and mobile. BidSafe One will support practical implementation of privacy requirements including audits, data mapping, consent mechanisms (TCF/GPP), DPIAs, LIAs, and cross-border data considerations. Screencore's existing framework includes participation in the IAB Transparency & Consent Framework. The partnership reflects a shift toward treating privacy as an operational and product consideration, aiming to create scalable frameworks for responsible ad tech growth.

• BidSafe One and Screencore announced a strategic partnership.
• The partnership focuses on privacy readiness in programmatic advertising.
• Screencore operates programmatic tech across CTV, video, display, and mobile.

Introducing Screencore SSP for Smarter Publisher Monetization

Discover Screencore SSP, a supply-side platform connecting publishers with premium demand across web, mobile, in-app, video and CTV. Explore yield optimization, SDK integration and transparent auctions.

BidSafe One and Screencore Partner for Privacy-Ready Ad Monetization

BidSafe One, an ad tech vendor, has formed a partnership with Screencore, a publisher monetization platform, to support privacy-ready ad tech monetization. The collaboration aims to integrate privacy-focused solutions, likely leveraging IAB TCF compliance and first-party data strategies, to help publishers and advertisers navigate the evolving ad tech landscape. Specific details about the partnership's mechanics, such as the exact technologies or data integrations, were not disclosed in the article. The announcement comes amidst ongoing shifts towards stricter privacy regulations and the deprecation of third-party cookies, making such partnerships increasingly relevant for monetization.

• BidSafe One and Screencore have partnered to support privacy-ready ad tech monetization.
• The partnership is announced on September 4, 2026.
• The article's content is largely generic consent management provider information, not specific partnership details.