Equativ vs Olyzon

Equativ Partners with DoubleVerify to Elevate Media Quality and Programmatic Curation Precision

Equativ announces a partnership with DoubleVerify to enhance media quality and programmatic curation precision.

Equativ brings contextual expertise to ChatGPT Ads

Equativ, an adtech provider, has joined OpenAI's partner network for ChatGPT Ads, leveraging its expertise in contextual and native advertising. The company has developed its own campaign tool called Ad Studio, which advises advertisers on adapting messages and creatives to different stages of the purchase decision. A first campaign with BNP Paribas, its direct bank Hello Bank, and agency Havas Media France was implemented, targeting students and their families. OpenAI expanded ChatGPT Ads to 31 European markets in August and has been building a network of technology partners, including Criteo, StackAdapt, and Adform. Equativ's partnership focuses on campaign planning and design, while ad delivery remains with OpenAI, which decides which ads appear based on signals and bids. The partnership covers markets including Germany, France, the UK, and the US.

• Equativ has become a technology partner for ChatGPT Ads as part of OpenAI's partner network.
• Equativ developed its own campaign tool called Ad Studio for ChatGPT Ads.
• Equativ emphasizes its expertise in contextual and native advertising for ChatGPT Ads.

ChatGPT Ads Expands Partnerships; McDonald's Tests Drive-Thru Ads

This article from AdExchanger's daily roundup covers multiple advertising technology developments. Key points include the expansion of ChatGPT Ads' partner ecosystem with Equativ and Quartile joining the technology partner program, Adform partnering to sell ChatGPT's agentic conversation ads in Europe, and Amazon Ads beta testing ads in ChatGPT. Additionally, McDonald's is testing ads on digital menu boards at drive-thru windows, leveraging first-party customer data to create a new revenue stream. The article also mentions YouTube's new features announced at Made on YouTube event, including TV-focused enhancements and a Coachella streaming rights deal through 2030. Other news includes Scope3 rebranding to Apostra, Disney raising streaming prices, and Pluto TV launching a new ad campaign.

• Equativ and Quartile joined ChatGPT Ads' technology partner program.
• Adform signed on to sell ChatGPT's agentic conversation ads in Europe.
• Amazon Ads is beta testing ads in ChatGPT.

Agentic Buying in CTV: How It Works

This article explores the practical application of agentic AI in connected TV (CTV) advertising, featuring insights from InterMedia, an independent agency. InterMedia has integrated model context protocol (MCP) and API-based tools from Vibe.co and Olyzon, enabling campaign managers to interact with CTV campaigns via Claude's dashboard. This workflow allows for data analysis and decision-making from a single interface, with human oversight ensuring accuracy. Vibe's MCP integration has been adopted by over 1,000 brands, and Olyzon launched its agentic orchestration platform at Advertising Week New York. While early adopters like InterMedia are already using agentic workflows for most biddable campaigns, challenges remain in standardizing data across DSPs. The article predicts that larger agencies will build similar integrations, leading to an evolution of the media buyer role.

• InterMedia uses MCP and API integrations with Vibe.co and Olyzon for CTV ad buying.
• Vibe's Claude integration has been adopted by over 1,000 brands.
• Olyzon launched its agentic orchestration platform at Advertising Week New York.

Olyzon Launches Agentic Orchestration Platform for Advertising

Olyzon, an agentic orchestration platform for advertising, has launched its technology live in market, optimizing real advertising campaigns. The platform enables agencies and brands to orchestrate media budgets across CTV, YouTube, social, digital audio, and DOOH from a single interface, integrating with existing DSPs, SSPs, and measurement partners. It is positioned as a working example of a Unified Media Platform (UMP), connecting systems that previously operated in silos. Key integrations include Amazon DSP, DV360, The Trade Desk, Yahoo DSP, Universal Ads, Vibe, Spotify, PubMatic, Swivel.ai, DoubleVerify, Xpln, Lucid, and Innovid. The launch was announced at Advertising Week New York.

• Olyzon launched its agentic orchestration platform for advertising at Advertising Week New York.
• The platform integrates with DSPs including Amazon DSP, DV360, The Trade Desk, and Yahoo DSP.
• It also integrates with SSPs like PubMatic and direct inventory platforms like Universal Ads and Vibe.