Publisher & Media Owner · vs · Publisher & Media Owner
Entravision vs Gray Media
Structured technology and market comparison · 2026
Direct Feature Comparison
Entravision · vs · Gray MediaUS Hispanic media owner and programmatic advertising platform operator.
US local broadcaster and cross-channel advertising media owner.
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Comparison Analysis
What is the main difference between Entravision and Gray Media?
Entravision and Gray Media both operate as scaled media owners, yet target distinct audience segments. Entravision specializes in the US Hispanic market, leveraging a hybrid adtech-media model that includes programmatic platform capabilities. Gray Media focuses on broad local broadcast markets across the US, utilizing its extensive television station network. While both offer omnichannel advertising, Entravision’s differentiator is cultural specialization, whereas Gray’s is localized geographic reach.
How do the features of Entravision and Gray Media compare?
Entravision’s product suite integrates broadcast inventory with advanced digital growth tools, programmatic buying platforms, and mobile app performance marketing. Gray Media provides a centralized platform for cross-channel campaigns, focusing on local TV, digital streaming news, and sports sponsorships. Gray excels in traditional local market saturation and direct sales infrastructure, whereas Entravision offers superior technical capabilities for mobile-first and culturally targeted programmatic digital execution.
What are the top alternatives to Entravision and Gray Media?
When evaluating Entravision and Gray Media, enterprise buyers also consider other platforms in Demand-Side Platform (DSP), In-App, and Media Sales & Inventory Monetisation. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
Market Signals
Recent Market Signals & Activity: Entravision vs Gray Media
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Entravision
Recent Signals
- ·SEC APIfinancials
10-Q Financial Filing Analysis for Entravision (2026-08-10)
Entravision Communications Corporation reported strong financial results for the second quarter of 2026, with consolidated net revenue surging 126% year-over-year to $227.9 million, compared to $100.7 million in Q2 2025. This top-line expansion was primarily driven by the Advertising Technology & Services (ATS) segment, which surged 230% to $182.8 million, fueled by a major Asian customer acquired in late 2025 and increased advertiser activity. Operating income reached $30.0 million, rebounding from an operating loss of $(0.8) million in the prior-year period, while net income attributable to common stockholders reached $19.7 million ($0.19 diluted EPS), compared to a net loss of $(3.3) million in Q2 2025. Meanwhile, the traditional Media segment faced ongoing linear industry headwinds, with revenue declining 1% to $45.1 million.
- Consolidated net revenue increased 126% YoY to $227.9 million for Q2 2026, driven by a 230% surge in ATS revenue to $182.8 million.
- Net income attributable to common stockholders turned positive at $19.7 million ($0.19 per diluted share) compared to a $(3.3) million net loss in Q2 2025.
- Operating cash flow for the six-month period ended June 30, 2026 reached $45.6 million, up from negative $(7.4) million in the prior-year period.
- ·Business Wire: ProgrammaticAudio & Broadcast
Entravision launches Reyna: Creator-Led Latina Media Platform
Entravision launched Reyna on August 26, 2026, a creator-led, multimedia platform curated by Latinas for Latinas. Reyna combines a mobile-first app, digital streaming at somosreyna.com, and an on-air flagship radio presence on Reyna 103.1 FM (KDLD) in Los Angeles. The platform targets 34 million U.S. Latinas (estimated $1.3 trillion in buying power) with bilingual content (approximately 80% Spanish / 20% English) including music, podcasts, digital capsules and social extensions. Reyna’s launch features seven founding creators and a GRAMMY Museum launch event in Los Angeles. Entravision (NYSE: EVC) positions Reyna as a 360-degree ecosystem for brands to reach Latina consumers locally and nationally.
- Reyna launched on August 26, 2026 as a creator-led multi-media platform curated by Latinas, for Latinas.
- Platform components include a mobile app, digital streaming at somosreyna.com, and flagship radio Reyna 103.1 FM (KDLD) in Los Angeles.
- Entravision (NYSE: EVC) is the media and advertising technology company behind Reyna.
- ·Investor Relationsfinancials
Investor Presentation Released: Entravision
AI parsed presentation narrative: Entravision is a diversified media and advertising technology company leveraging its position as the largest Univision affiliate alongside its proprietary ad-tech platforms, Smadex and Adwake, to target the Latino audience. Key tailwinds mentioned: Latino Demographic Focus, Programmatic Advertising Growth.
Gray Media
Recent Signals
- ·SEC APIfinancials
8-K Financial Filing Analysis for Gray Media (2026-08-21)
On August 21, 2026, Gray Media, Inc. closed an offering of $750 million aggregate principal amount of 7.500% senior secured first lien notes due September 15, 2034. The notes were issued at par pursuant to an indenture with U.S. Bank Trust Company, National Association acting as trustee and collateral agent. The transaction successfully extends the company's debt maturity profile and lowers interest expense on existing obligations. Gray Media is using the net proceeds from the offering to redeem $675 million outstanding principal amount of its high-coupon 10.500% senior secured first lien notes due 2029, repay $21 million of borrowings under its revolving credit facility, and cover transaction fees, expenses, call premiums, and accrued interest.
- Issued $750,000,000 aggregate principal amount of 7.500% senior secured first lien notes due September 15, 2034 at par.
- Proceeds will redeem $675,000,000 of 10.500% senior secured first lien notes due 2029, reducing annual coupon costs by 300 bps on that principal.
- Allocated $21,000,000 of proceeds to pay down revolving credit facility debt alongside covering related redemption premiums and fees.
- ·SEC APIfinancials
8-K Financial Filing Analysis for Gray Media (2026-09-28)
On September 28, 2026, Gray Media, Inc. furnished a Form 8-K under Item 2.02 reporting an upward revision to its financial guidance for the third quarter ending September 30, 2026. The update highlights an increase in expected political advertising revenue and raises the lower bound of its total net revenue guidance range for the quarter. The adjustment reflects stronger-than-anticipated political advertising spending across its broadcast footprint as the election cycle progresses, reinforcing short-term top-line momentum and cash flow generation.
- Gray Media raised its Q3 2026 political advertising guidance on September 28, 2026.
- The company lifted the low end of its total revenue guidance range for the third quarter ending September 30, 2026.
- The disclosure was furnished via Exhibit 99.1 under Item 2.02 and signed by EVP & CFO Jeffrey R. Gignac.
- ·Cord Cutters NewsCTV & Streaming
Cavaliers to Air 15 Free Games on Local TV
The Cleveland Cavaliers announced that 15 regular-season games for the 2026-27 season will be available free over-the-air, simulcast on Gray Media stations and streamed on DAZN. This move extends the NBA's broader trend of moving local games to broadcast television following the decline of regional sports networks. Fans in the Cleveland market can watch on WOIO, WUAB, and Rock Entertainment Sports Network, with other markets also carrying the games. The free games will have pregame and postgame coverage. The team's full local streaming package is available via DAZN subscriptions, with plans ranging from $19.99 monthly to $139.99 for a season pass. The Cavaliers join other teams like the Hornets, Magic, and Suns in offering free over-the-air viewing options.
- Cleveland Cavaliers will air 15 regular-season games free over-the-air on Gray Media stations.
- Games will also be streamed free on the DAZN app, requiring a free DAZN account.
- DAZN is the Cavaliers' streaming home, with season passes from $119.99 to $139.99.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Entravision and Gray Media share across the market ecosystem.
