Entravision
US Hispanic media owner and programmatic advertising platform operator.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Entravision Communications Corporation
- Entity type
- COMPANY
- Founded
- 2010
- Headquarters
- 2425 Olympic Boulevard, Suite 6000 West, Santa Monica, CA 90404
- Company size
- 501–1,000
- Market role
- Publisher & Media Owner
- Ticker
- EVC
- Official website
- entravision.com
What Entravision does
Entravision runs a hybrid media-and-adtech model. On one side, it owns or represents advertising inventory across TV, radio, audio streaming, and related content environments, monetising audience reach through ad sales and sponsorships. On the other, it provides digital campaign execution, programmatic buying, mobile app growth tooling, branded content, influencer campaigns, and experiential marketing. Value is created by combining owned audience access, cultural positioning in Hispanic media, and acquired digital advertising technology into integrated advertiser solutions.
Category differentiation
Entravision is not only a traditional broadcaster; it also operates digital advertising services and programmatic technology. It should not be confused with a pure-play DSP or with TelevisaUnivision, which is a major shareholder rather than the operating company analysed here.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Entravision Communications Corporation is a US-based media and advertising company serving brands and agencies through a combination of owned media, advertising services, and programmatic technology. Its portfolio includes television and radio inventory, streaming audio, branded content, influencer marketing, experiential campaigns, and digital media buying. The company is particularly positioned around Hispanic and Latino audiences in the United States, while its digital division also operates broader performance and programmatic advertising products. Entravision makes money by selling advertising inventory across broadcast and digital channels, charging service fees for managed marketing work, and monetising adtech platforms tied to media spend and performance outcomes. Its direct customers are advertisers, agencies, performance marketers, and mobile app developers rather than end consumers.
Company news briefing
Briefing updated:
Building on its first-quarter 2026 performance, Entravision is further prioritising its position as the largest Univision affiliate to capitalise on Latino demographic tailwinds. The company is leveraging its proprietary programmatic platforms, Smadex and Adwake, to drive advertising growth and streamline digital marketing services. This refined strategy integrates targeted content delivery with automated technology to enhance the monetisation of its video, audio, and digital portfolio.
Business model & monetisation
Entravision uses a mixed commercial model. Traditional media revenue comes from selling TV, radio, streaming audio, and branded inventory, typically priced via campaign budgets, CPM-based media sales, and sponsorship packages. Digital revenue comes from managed-service fees, media margins on programmatic buying, and performance-linked pricing such as CPA or CPI. Platform-led products such as Smadex also monetise through software-enabled media spend, with revenue effectively tied to customer campaign volume and performance marketing activity.
- TV and radio advertising inventory sales
- Ad-supported media sales and sponsorships
- Digital managed services
- Service fee / retainer and campaign fees
- Programmatic media buying and performance campaigns
- Media arbitrage / margin and performance-linked pricing
- Influencer, branded content, and experiential campaigns
- Project-based service fees
- Platform-led mobile app growth activity
- Spend-linked software and campaign monetisation
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Media Channel
Service
Competitors & alternatives
- Townsquare Media
US local media owner with digital marketing and adtech businesses.
- Gray Media
US local broadcaster and cross-channel advertising media owner.
- TelevisaUnivision
Spanish-language broadcaster and streamer monetising audiences through ads and subscriptions.
- PRISA
Spanish-language media group monetising news, radio and digital audiences.
Side-by-side comparisons
Subsidiaries & acquisitions
- Smadex
Mobile-first DSP for user acquisition, retargeting and CTV growth.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Entravision launches Reyna: Creator-Led Latina Media Platform
Audio & Broadcast · Recorded impact score: 3/5
Entravision launched Reyna on August 26, 2026, a creator-led, multimedia platform curated by Latinas for Latinas. Reyna combines a mobile-first app, digital streaming at somosreyna.com, and an on-air flagship radio presence on Reyna 103.1 FM (KDLD) in Los Angeles. The platform targets 34 million U.S. Latinas (estimated $1.3 trillion in buying power) with bilingual content (approximately 80% Spanish / 20% English) including music, podcasts, digital capsules and social extensions. Reyna’s launch features seven founding creators and a GRAMMY Museum launch event in Los Angeles. Entravision (NYSE: EVC) positions Reyna as a 360-degree ecosystem for brands to reach Latina consumers locally and nationally.
- Reyna launched on August 26, 2026 as a creator-led multi-media platform curated by Latinas, for Latinas.
- Platform components include a mobile app, digital streaming at somosreyna.com, and flagship radio Reyna 103.1 FM (KDLD) in Los Angeles.
10-Q Financial Filing Analysis for Entravision (2026-08-10)
financials · Recorded impact score: 3.8/5
Entravision Communications Corporation reported strong financial results for the second quarter of 2026, with consolidated net revenue surging 126% year-over-year to $227.9 million, compared to $100.7 million in Q2 2025. This top-line expansion was primarily driven by the Advertising Technology & Services (ATS) segment, which surged 230% to $182.8 million, fueled by a major Asian customer acquired in late 2025 and increased advertiser activity. Operating income reached $30.0 million, rebounding from an operating loss of $(0.8) million in the prior-year period, while net income attributable to common stockholders reached $19.7 million ($0.19 diluted EPS), compared to a net loss of $(3.3) million in Q2 2025. Meanwhile, the traditional Media segment faced ongoing linear industry headwinds, with revenue declining 1% to $45.1 million.
- Consolidated net revenue increased 126% YoY to $227.9 million for Q2 2026, driven by a 230% surge in ATS revenue to $182.8 million.
- Net income attributable to common stockholders turned positive at $19.7 million ($0.19 per diluted share) compared to a $(3.3) million net loss in Q2 2025.
Investor Presentation Released: Entravision
financials · Recorded impact score: 4/5
AI parsed presentation narrative: Entravision is a diversified media and advertising technology company leveraging its position as the largest Univision affiliate alongside its proprietary ad-tech platforms, Smadex and Adwake, to target the Latino audience. Key tailwinds mentioned: Latino Demographic Focus, Programmatic Advertising Growth.
Explore company relationships
Questions about Entravision
What is Entravision?
Entravision is a public US media and advertising company that sells broadcast, audio, digital, influencer, content, and experiential advertising solutions.
Who uses Entravision?
Brands, media agencies, performance marketers, and mobile app developers use Entravision to reach audiences, especially Hispanic and Latino consumers, and to run programmatic campaigns.
How does Entravision make money?
It earns revenue from ad inventory sales, managed marketing services, sponsorships, and spend-linked programmatic and performance advertising activity.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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