Entravision

The business model combines media ownership with advertising technology and representation. On the media side, Entravision owns and operates television and radio stations targeting U.S. Hispanic audiences, selling local and national advertising inventory to brands and agencies. On the technology and intermediation side, it has operated a mobile-first demand-side platform, audio and video ad marketplaces, and a data management and audience marketplace, and it acts as an authorised commercial partner for large global media platforms in specific geographies. This creates value by aggregating inventory and audiences (broadcast, digital, mobile, audio, video), adding programmatic buying and data targeting capabilities, and providing local market sales, billing and operational support for global platforms and regional advertisers.

Revenue is driven by media sales on owned properties, commissions and margins earned on third-party media and platform reselling, platform and service fees on programmatic campaigns, and data licensing. Growth has historically been pursued by acquiring regional digital advertising businesses and integrating them into a global network that serves advertisers looking for access to Hispanic, Latin American, African and Asian audiences and to global media platforms seeking regional commercial coverage.

Entravision Communications is a United States–based media and advertising technology company focused on digital advertising and U.S. Hispanic broadcast media. Historically it combined owned TV and radio properties with digital adtech assets such as a mobile-first DSP, audio and video marketplaces, and a data management platform, and operated as an intermediary between global media platforms and advertisers, particularly in Latin America, U.S. Hispanic markets and other high-growth regions. Its digital advertising business has since been sold to Aleph Group, but its legacy model and recent revenues were heavily weighted toward digital media intermediation and ad sales.

The company generates revenue primarily from selling advertising across digital, television and radio channels, operating programmatic buying platforms, and licensing audience data, with most revenue historically from its digital segment. Its direct customers are advertisers and agencies that buy managed and programmatic media and data solutions, and global media companies that rely on it as a commercial partner or sales representative in specific regions.