Embracer Group vs SayGames

Change in the number of shares and votes in Embracer Group

A new regulatory press release was added on September 30, 2026, regarding a change in the number of shares and votes in Embracer Group.

Embracer secures $200m revolving credit facility

Embracer Group has secured a new SEK 2 billion ($200 million) revolving credit facility with a two-year tenor and an option to extend for two additional years. The facility consolidates the company's financing, replacing several bilateral loans with different credit institutions. It will be used for general corporate purposes and is intended to be replaced following the planned spin-off of Fellowship Entertainment in 2027. As of June 30, 2026, Embracer had approximately SEK 1.525 billion in liabilities and SEK 4.997 billion in cash. The new facility offers improved terms, including a lower credit margin. Four Nordic banks participated, with SEB as coordinating mandated lead arranger and bookrunner, and DNB Bank, Nordea, and Swedbank as mandated lead arrangers.

• Embracer Group secured a SEK 2 billion ($200 million) revolving credit facility with a two-year tenor.
• The facility replaces several bilateral loans and provides improved terms.
• Embracer had SEK 4.997 billion in cash as of June 30, 2026.

Embracer Group secures new SEK 2,000 million revolving credit facility

Embracer Group has secured a new SEK 2,000 million revolving credit facility, announced on September 22, 2026.

What Makes a Publisher–Studio Partnership Last? Five Years of Building Tower War

New blog post published on October 6, 2026, discussing the five-year partnership between SayGames and Pavetra in building Tower War.

What Makes a Game Ready for an Entertainment IP?

In a guest post for PocketGamer.biz, SayGames COO Denis Vaikhanski discusses when a mobile game is ready for an entertainment IP collaboration, using the Tower War × Terminator 2: Judgment Day event as a case study. The collaboration was integrated into Tower War's existing progression systems rather than as a cosmetic layer, leading to over 2.5 million participating players, a 40% increase in in-app revenue, and up to 45% growth in daily downloads. Vaikhanski emphasizes that IPs should amplify already successful games, and that successful partnerships are built over years, as exemplified by the five-year evolution of Tower War and its developer Pavetra. The article highlights the publisher's role in creating opportunities and the developer's focus on game quality.

• More than 2.5 million players participated in the Tower War × Terminator 2 collaboration event.
• In-app revenue increased by approximately 40% during the collaboration.
• Daily downloads grew by as much as 45%.

SayGames uses analytics to tune hybrid puzzle difficulty

SayGames describes its data-driven approach to balancing level difficulty in hybrid puzzle games so that challenge, retention and monetisation coexist. Producer Pavel Korbut explains the studio’s test-and-learn process: release levels early, track metrics such as fail rate, churn, attempts, booster usage and rewarded ad views, form hypotheses, and run A/B experiments. The company stages new level chains to limited audiences and tests content packs before full rollout. SayGames reports steady in‑app purchase growth (May 2024: $3.53M; May 2025: $6.19M; May 2026: $8.49M per Sensor Tower) and highlights design techniques such as controlled “close win” tension and smoothing or shifting difficulty spikes to improve pacing and LTV.

• SayGames uses player data and continuous A/B testing to tune level difficulty in hybrid puzzle games.
• SayGames’ reported in-app purchase revenue was $3.53M (May 2024), $6.19M (May 2025), and $8.49M (May 2026), according to Sensor Tower.
• The studio tracks metrics including fail rate, churn, number of attempts, booster usage, level duration, and rewarded ad views to evaluate levels.