Agency & Consultancy · AdTech Vendor
Ebiquity vs Heroiks
Structured technology and market comparison · 2026
Direct Feature Comparison
Ebiquity · vs · HeroiksIndependent media advisory and benchmarking consultancy for large advertisers.
French agency group combining media services with proprietary analytics tools.
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Comparison Analysis
What is the main difference between Ebiquity and Heroiks?
When comparing Ebiquity and Heroiks, both platforms operate within the Agency & Consultancy and AdTech Vendor ecosystem. Ebiquity is positioned as Independent media advisory and benchmarking consultancy for large advertisers, whereas Heroiks focuses on French agency group combining media services with proprietary analytics tools. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Ebiquity and Heroiks?
When evaluating Ebiquity and Heroiks, enterprise buyers also consider other platforms in Agency & Consultancy and AdTech Vendor. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of Ebiquity and Heroiks compare?
Ebiquity is headquartered in United Kingdom (founded in 2000) with 501–1,000 employees. Heroiks is based in France (founded in 2005) with 201–500 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: Ebiquity vs Heroiks
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Ebiquity
Recent Signals
- ·The DrumEffectiveness
Ad Awareness Regains Place in Effectiveness Planning
A new study by Thinkbox, Ebiquity, WPP Media, and Gain Theory, presented at the IPA Effectiveness Conference, analyzes 1,478 brands and 328,000 observations to argue that ad awareness is a valuable lead indicator in advertising effectiveness, not just an obsolete metric. The research finds that ad awareness accounts for 17% of brand consideration, of which only 6% is direct, while 11% works indirectly by improving brand perceptions. It also reports category-specific impacts, such as 69% in QSR delivery and 62% in lotteries. The author, Andrew Tindall, recommends that marketers reinstate ad awareness as a KPI, balancing it with attention and emotion in effectiveness planning.
- Study covers 1,478 brands across 128 sectors and 328,000 observations per model.
- Ad awareness accounts for 17% of brand consideration, with 11% indirect effect.
- Thinkbox, Ebiquity, WPP Media, and Gain Theory authored the research.
- ·AdweekRetail Media
Retail Media Can Build Brands—Including Ways Other Media Can’t
This opinion column argues that retail media, often dismissed as performance-only, is a powerful brand-building channel. It challenges Mark Ritson's critique by citing research from Binet & Fields and Ebiquity that brand building should account for 55-60% of ad spend, while most budgets go to performance. The author claims retail media offers reach, mental availability, and higher ROI, citing Emarketer data showing its share across formats. P&G's off-site retail media investment reportedly doubled in a year. The piece advises shifting budgets from low-performing performance channels and black-box AI tools to retail media, emphasizing causal modeling over MMM to reveal its true value. It positions retail media as a complement to TV, not a threat.
- Emarketer data shows retail media constitutes 29% of search, 11% of programmatic display/video, 6% of social, 16% of CTV, and 15% of DOOH ad spend.
- Sensor Tower data indicates Procter & Gamble's off-site retail media investment more than doubled in the past year.
- According to the article, 70% of marketers say their marketing mix models do not account for retail media.
Heroiks
Recent Signals
- ·VideoWeekCTV
TF1 PUB Makes Pause Ads Programmatically Available
French broadcaster TF1's sales house, TF1 PUB, has announced the availability of its streaming pause ad format, AdPause, through programmatic channels. The first programmatic campaign, for Vorwerk's Thermomix kitchen appliance, was executed by French marketing group Heroiks using The Trade Desk's demand-side platform. AdPause, launched in early 2025 shortly after TF1+'s revamp, was previously sold only via direct deals. TF1 PUB states that programmatic access provides advertisers with more flexibility, control, audience targeting, frequency management, campaign optimization, and centralized measurement. This move reflects a broader industry trend of new CTV-specific formats, such as pause ads and home screen placements, becoming available programmatically. However, standardization remains a challenge, with varying specifications across sellers. The IAB Tech Lab is developing common standards to facilitate cross-platform buying and further adoption of these formats.
- TF1 PUB sells its AdPause format programmatically for the first time.
- The first campaign was for Vorwerk's Thermomix, executed by Heroiks via The Trade Desk.
- TF1 launched AdPause at the start of 2025, following the revamp of TF1+.
Compare their exact ecosystem overlaps.
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