Dynata vs PAYBACK

Australia’s Streaming Future Depends on Smarter Ad Experiences

FreeWheel's Managing Director for AUNZ, Tess O'Brien, published a blog post on August 24, 2026, arguing that Australia's next phase of streaming growth depends on viewer ad experiences. Citing FreeWheel Viewer Experience Lab research, the post reports that 85% of Australian viewers are satisfied with streaming, 70% have access to ad-supported services, and ad repetition and relevance gaps remain key risks. The article positions AI-powered ad decisioning and frequency management as the path to TV-like, less intrusive ad experiences.

• The blog post was published on August 24, 2026 by Tess O'Brien, FreeWheel Managing Director for AUNZ.
• FreeWheel Viewer Experience Lab research, via a Dynata survey of n=800 Australian viewers, found 85% are satisfied or very satisfied with their streaming experience.
• 70% of Australian viewers have access to an ad-supported streaming service, and half chose an ad plan at sign-up, citing cost savings.

The score you’re not measuring (but your respondents are)

Dynata, a global data and survey company, announced its RISE (Recognizing Innovation in Survey Engagement) score, a new metric designed to quantify the respondent experience in surveys. The score is based on four key variables—conversion rate, abandonment rate, survey length, and screener length—which together account for roughly three-quarters of the score. Dynata positions RISE as a tool to help researchers identify and improve survey design to reduce respondent friction, improve data quality, and protect panel supply. The company also announced an upcoming webinar on November 17, 2026, to discuss RISE in more detail.

• Dynata introduces RISE (Recognizing Innovation in Survey Engagement), a survey-level score measuring respondent experience.
• Four variables—conversion rate, abandonment rate, survey length, and screener length—drive roughly 75% of the RISE score.
• RISE is separate from data-quality and fraud controls, focusing solely on the respondent experience.

What 30 Campaigns Revealed About Shoppable CTV Performance

KERV.ai analyzed 30 CTV campaigns run with Disney Advertising between Q3 and Q4 2025, using Lucid Measurement by Cint. The results show that shoppable, interactive creative outperformed Cint's U.S. CTV benchmarks across awareness, favorability, consideration, and purchase intent. Industry-specific lifts were particularly strong for retail consideration and QSR purchase intent. The study aims to validate that interactive CTV can drive full-funnel brand performance in premium streaming environments.

• KERV.ai analyzed 30 CTV campaigns executed with Disney Advertising between Q3 and Q4 2025.
• Shoppable CTV outperformed Cint benchmarks by 2.4x for awareness, 5.5x for favorability, 4.3x for consideration, and 4.1x for purchase intent lift.
• Retail campaigns achieved a 10.6x higher consideration lift; QSR campaigns achieved an 8.7x higher purchase intent lift.

Jetzt mit PAYBACK bei expert punkten

35 Millionen PAYBACK Kundinnen und Kunden können ab sofort Punkte in expert-Fachgeschäften und Fachmärkten sowie online auf expert.de sammeln.

Expert Integrates PAYBACK in Stores and Online

The German electronics retail cooperative expert has integrated the PAYBACK bonus program both in its physical stores and its online shop expert.de. This partnership enables around 35 million PAYBACK members to collect points on purchases of consumer electronics, telecommunications, and household appliances. The move aims to strengthen customer loyalty and create additional purchase incentives. For PAYBACK, it expands its network to include a high-value electronics retailer, with special point promotions planned at launch. While the collaboration offers opportunities for targeted marketing based on shopping data, the extent of such initiatives and financial terms remain undisclosed. The partnership is seen as a competitive response to large online platforms, leveraging a unified loyalty scheme across channels.

• expert integrates PAYBACK in its physical stores and online shop expert.de.
• Around 35 million PAYBACK members can collect points on electronics purchases.
• The partnership covers consumer electronics, telecommunications, and household appliances.

Netto expands Alnatura organic partnership to over 500 stores

German discount retailer Netto Marken-Discount is expanding its partnership with organic brand Alnatura, introducing up to 80 Alnatura products in approximately 260 additional stores across Bavaria and Baden-Württemberg from mid-October 2026. Following an initial launch in Berlin, this brings the total number of participating Netto stores to more than 500. The move aims to complement Netto's existing BioBio private label with a well-known manufacturer brand, targeting consumers who specifically seek branded organic products. To support the launch, Netto is running a PAYBACK promotion from October 19 to November 14, 2026, offering 44x bonus points on Alnatura products in the new stores. The retailer plans further regional expansions, though no specific timeline or locations have been announced. The partnership underscores the growing importance of organic products in discount retail.

• Netto expands Alnatura products to ~260 additional stores in Bavaria and Baden-Württemberg, bringing total to over 500.
• Up to 80 Alnatura products are now available in the participating stores.
• A PAYBACK promotion from October 19 to November 14, 2026 offers 44x points on Alnatura products.