DUSM

AdTech Vendor · B2B SaaS Provider · vs · AdTech Vendor

Duration Media vs Smile Wanted

Structured technology and market comparison · 2026

Direct Feature Comparison

Duration Media · vs · Smile Wanted
Market Cluster / Sector
Duration MediaAdTech Vendor · B2B SaaS Provider
Smile WantedAdTech Vendor
Platform Focus
Duration Media

Curated adtech marketplace focused on highly viewable premium inventory.

Smile Wanted

Curated programmatic marketplace for premium cookieless advertising.

Company Size
Duration Media10–49 employees
Smile Wanted10–49 employees
Headquarters
Duration MediaUS
Smile WantedFR
Year Founded
Duration Media2018
Smile Wanted2016

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Comparison Analysis

What is the main difference between Duration Media and Smile Wanted?

When comparing Duration Media and Smile Wanted, both platforms operate within the Supply-Side Platform (SSP), Display, Web & Mobile, and Display Ads & Banner ecosystem. Duration Media is positioned as Curated adtech marketplace focused on highly viewable premium inventory, whereas Smile Wanted focuses on Curated programmatic marketplace for premium cookieless advertising. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to Duration Media and Smile Wanted?

When evaluating Duration Media and Smile Wanted, enterprise buyers also consider other platforms in Supply-Side Platform (SSP), Display, Web & Mobile, and Display Ads & Banner. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

How do the corporate scale, structure, and headquarters of Duration Media and Smile Wanted compare?

Duration Media is headquartered in US (founded in 2018) with 10–49 employees. Smile Wanted is based in FR (founded in 2016) with 10–49 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Duration Media and Smile Wanted share across the market ecosystem.