Smile Wanted
Curated programmatic marketplace for premium cookieless advertising.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2016
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- smilewanted.com
What Smile Wanted does
Smile Wanted operates as an adtech intermediary and marketplace. It curates premium publisher supply, packages it into brand-safe programmatic buying environments and sells access to advertisers and agencies seeking better performance, transparency and reduced waste. Value is created by combining contextual targeting, whitelist curation, supply path optimisation, brand safety controls and KPI-backed delivery, then monetising media spend transacted across that supply. The business is supplemented by service-led upsell in creative production and campaign carbon measurement and reduction.
Category differentiation
Smile Wanted is an adtech marketplace and services company, not a creative-only agency or a publisher. It is best understood as an SSP-style curated exchange with adjacent creative and sustainability services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Smile Wanted is a French adtech company that operates a curated programmatic marketplace connecting advertisers and agencies with premium publisher inventory. Its core offer is a cookieless, contextual, whitelist-based exchange focused on display, native and video advertising, with an emphasis on supply path optimisation, brand safety and guaranteed campaign KPIs. The company makes money primarily by taking a margin on media spend flowing through its curated marketplace. It also generates additional revenue from managed creative services through Smile Studio and campaign sustainability services through SW Eco Path. Its paying customers are advertisers, media agencies, programmatic buyers and brand marketers seeking premium environments, contextual targeting and stronger control over campaign quality and outcomes.
Business model & monetisation
The primary monetisation model is a percentage take-rate or media margin on programmatic spend transacted through Smile Wanted’s curated marketplace, typically tied to CPM-based campaign buying. The company likely captures higher effective pricing through premium inventory curation, performance guarantees, contextual segmentation and brand safety controls. Additional monetisation comes from service fees for creative production via Smile Studio and managed sustainability measurement and optimisation via SW Eco Path, either as stand-alone fees or bundled campaign add-ons.
- Curated marketplace media spend
- Percentage take-rate on programmatic buying and media margin
- Premium video marketplace campaigns
- Higher-value media margin on curated video inventory
- Creative production services
- Service fee / project-based pricing
- Sustainability measurement and optimisation
- Service fee or bundled campaign add-on
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Smile Wanted Group
IAB vendor record: 639
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10
- Indexed sellers.json entries
- 565 · smilewanted.com
Products & market categories
Media Channel
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Smile Wanted
What is Smile Wanted?
Smile Wanted is a French adtech company operating a curated, cookieless programmatic marketplace for premium display, native and video advertising.
Who uses Smile Wanted?
Its direct customers are advertisers, media agencies, programmatic buyers, video agencies and brand marketers seeking premium inventory and contextual targeting.
How does Smile Wanted make money?
It mainly earns a take-rate or margin on media spend transacted through its curated marketplace, with additional fees from creative production and sustainability services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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