Smile Wanted

Smile Wanted operates as an adtech intermediary and marketplace. It curates premium publisher supply, packages it into brand-safe programmatic buying environments and sells access to advertisers and agencies seeking better performance, transparency and reduced waste. Value is created by combining contextual targeting, whitelist curation, supply path optimisation, brand safety controls and KPI-backed delivery, then monetising media spend transacted across that supply. The business is supplemented by service-led upsell in creative production and campaign carbon measurement and reduction.

Smile Wanted is a French adtech company that operates a curated programmatic marketplace connecting advertisers and agencies with premium publisher inventory. Its core offer is a cookieless, contextual, whitelist-based exchange focused on display, native and video advertising, with an emphasis on supply path optimisation, brand safety and guaranteed campaign KPIs.

The company makes money primarily by taking a margin on media spend flowing through its curated marketplace. It also generates additional revenue from managed creative services through Smile Studio and campaign sustainability services through SW Eco Path. Its paying customers are advertisers, media agencies, programmatic buyers and brand marketers seeking premium environments, contextual targeting and stronger control over campaign quality and outcomes.