Displayce vs Vistar Media

DMEXCO 2026: DOOH is getting bigger, smarter and more creative

DMEXCO 2026 made one thing clear: DOOH is becoming one of the places where data, technology and creativity come together. For Displayce, DMEXCO was the…

Aveeno, TikTok, Displayce Launch Weather-Triggered OOH Campaign

Aveeno, TikTok, and Displayce have launched a pioneering media campaign for Aveeno Face Moisturiser SPF 50, making Aveeno the first skincare and beauty brand in the UK to activate TikTok's out-of-phone format. The campaign, activated programmatically through Displayce across premium screens from JCDecaux UK, Outernet, Bauer Media Outdoor, and Global in London, Manchester, and Bristol, uses real-time weather triggers to tailor messaging. In sunny conditions, the creative reminds consumers of sun protection; on cloudy days, it highlights the importance of SPF even when UV rays are less visible. The campaign generated over 4 million impressions and achieved a 24-point uplift in brand image and a 26-point uplift in consideration, based on a Happydemics brand lift study. This marks the first TikTok out-of-phone activation with weather-triggered creative globally.

• Aveeno is the first skincare and beauty brand in the UK to activate TikTok's out-of-phone format.
• The campaign used real-time weather conditions to tailor its message throughout the day.
• The campaign generated over 4 million impressions.

Displayce launches TikTok 'Out of Phone' campaign with Aveeno in UK

A new client story highlights Aveeno as the first skincare & beauty brand in the UK to launch TikTok's 'Out of Phone' format, bringing digital trends to city billboards.

DOOH Store Locator Position Study Shows Top and Bottom Perform

A study by Vistar Media, Omnicom Media, and Annalect examined the optimal placement of store locator information in dynamic DOOH creatives. Testing 7,200 participants in the Netherlands, the study found that placing the store locator at the top of the creative increased purchase intent by 20%, while bottom placement boosted visit intent by 9%. The middle position underperformed on both metrics. Category-specific results showed significant lifts for retailers and confectionery brands. The study also highlighted the importance of design elements like pin icons and contrast, and cautioned against prominent retailer branding that could reduce brand recall for advertisers.

• Vistar Media, Omnicom Media, and Annalect conducted a study with 7,200 participants in the Netherlands from February to April 2026.
• Top placement of store locator in DOOH creative increased purchase intent by 20%.
• Bottom placement increased visit intent by 9% across all categories.

Vistar Media Expands Operations in Japan to Drive Programmatic OOH Growth

Vistar Media announces expansion of operations in Japan to drive programmatic OOH growth, as featured in the latest news roundup.

Live-Geofencing Extends 3D DOOH Campaign to Reddit

A German case study describes how met[ads] used time-precise "live geofencing" to extend a 3D digital out-of-home (DOOH) campaign for the Nothing Phone (4a) Pro into Reddit. Mobile devices detected within the sightline during the roughly ten seconds a 3D spot played were grouped (with user opt-in) into a Custom Audience and retargeted on Reddit. The campaign ran on high-profile DOOH sites in Berlin (Kudamm) and Hamburg (The Whale). Measurement reported strong lifts: 3D DOOH raised ad recall by 266%, and among people retargeted on Reddit recall rose 348% (exposed n=2,730; control n=3,092). The article argues that time-precise DOOH-to-digital retargeting increases the probability of true sight contact versus traditional geofencing and can convert ephemeral outdoor attention into addressable demand.

• met[ads] used live geofencing to extend a 3D DOOH campaign into Reddit for the Nothing Phone (4a) Pro.
• Time-precise mobile-device marking occurred during roughly ten seconds while the 3D spot played to create Custom Audiences for Reddit retargeting.
• The 3D DOOH execution ran on Berlin's Kudamm screen (April) and on "The Whale" at Hamburg Hauptbahnhof (June).