Displayce vs Excom Media

Programmatic DOOH in DACH: 5 Lessons from a market that’s growing up

All figures come from Displayce’s own media platform data. They cover campaigns activated between January 1 and July 29, 2026, compared with the same period…

DMEXCO 2026: DOOH is getting bigger, smarter and more creative

DMEXCO 2026 made one thing clear: DOOH is becoming one of the places where data, technology and creativity come together. For Displayce, DMEXCO was the…

Aveeno, TikTok, Displayce Launch Weather-Triggered OOH Campaign

Aveeno, TikTok, and Displayce have launched a pioneering media campaign for Aveeno Face Moisturiser SPF 50, making Aveeno the first skincare and beauty brand in the UK to activate TikTok's out-of-phone format. The campaign, activated programmatically through Displayce across premium screens from JCDecaux UK, Outernet, Bauer Media Outdoor, and Global in London, Manchester, and Bristol, uses real-time weather triggers to tailor messaging. In sunny conditions, the creative reminds consumers of sun protection; on cloudy days, it highlights the importance of SPF even when UV rays are less visible. The campaign generated over 4 million impressions and achieved a 24-point uplift in brand image and a 26-point uplift in consideration, based on a Happydemics brand lift study. This marks the first TikTok out-of-phone activation with weather-triggered creative globally.

• Aveeno is the first skincare and beauty brand in the UK to activate TikTok's out-of-phone format.
• The campaign used real-time weather conditions to tailor its message throughout the day.
• The campaign generated over 4 million impressions.

Excom Media launches new website and rebranding with up to 75% discount

Excom Media presents itself with a new logo, new website and new digital solutions — with Screen Finder and EXCOM Studio from its own house. To mark the new look, there is up to 75% discount on DOOH playouts in November and December 2026 on selected networks.

Excom Media unveils new logo and screen finder

Swiss Digital-out-of-Home (DOOH) operator Excom Media has overhauled its logo and website, unifying its healthcare, retail, and street segments under one brand. The company introduced a web-based Screen-Finder that lets agencies and advertisers locate screens on an interactive map, view photos and location details, and directly request quotes. Excom Media also operates EXCOM Studio, a proprietary content management system for digital signage, which is expected to control over 1,500 screens across Switzerland by end of 2026. CEO Marc Goetti stated the rebrand reflects the company's evolution and intent to address individual customer needs with new digital solutions.

• Excom Media launched a new logo and revamped website.
• The company introduced a web-based Screen-Finder with interactive map and quote request functionality.
• Excom Media continues to operate EXCOM Studio, a CMS for digital signage.

Neuer Look. Neue Technologie. Excom Media.

Excom Media präsentiert sich mit neuem Logo, neuer Website und neuen digitalen Lösungen — mit Screen Finder und EXCOM Studio aus dem eigenen Haus.