Dianomi vs Readpeak

AdExchanger Podcast: Infillion-Foursquare, Taboola-Dianomi, WarnerMount Merger

This AdExchanger podcast episode discusses two ad tech acquisitions from last Friday: Infillion's acquisition of Foursquare, adding location data to its ad tech stack, and Taboola's acquisition of Dianomi, targeting the finance vertical. Editor-in-Chief Allison Schiff provides rationale and potential synergies. The episode also covers the Warner Bros.-Paramount merger, now dubbed 'WarnerMount', as the major antitrust hurdle was resolved when California and 11 other states settled their lawsuit. Paramount had threatened to leave California, which pressured the settlement. A new legal challenge emerged but is seen as less formidable. The discussion highlights the strategic moves in ad tech consolidation and the significant regulatory scrutiny on major media mergers.

• Infillion acquired Foursquare, adding location data to its ad tech stack.
• Taboola made an offer to acquire ad network Dianomi to target the finance vertical.
• California and 11 other states settled an antitrust lawsuit against the Warner Bros.-Paramount merger.

Taboola Offers to Acquire Finance Ad Network Dianomi

Taboola has made an offer to acquire Dianomi, a UK-based ad tech company specializing in connecting financial advertisers with premium business and finance publishers. The deal includes a cash component and potential earnout provisions, valuing Dianomi between £19 million and £27 million (roughly $25-$36 million). The acquisition is expected to close before the end of 2026, pending regulatory approval and a shareholder vote. Dianomi's publisher partners include Reuters, CNN Business, The Wall Street Journal, and The Times, with advertiser clients like Charles Schwab and Bank of America. Taboola plans to integrate Dianomi into its Realize performance advertising platform, expanding its supply side and reach into the finance vertical. The article also notes that 33Across rebranded to WealthStage the same week, indicating a broader industry trend toward vertical specialization in financial services advertising.

• Taboola has made an offer to acquire Dianomi, a UK-based finance-focused ad network.
• The deal values Dianomi between £19 million and £27 million (roughly $25-$36 million).
• The acquisition is expected to close before the end of 2026, subject to regulatory approval and shareholder vote.

Dianomi Behavioural Finance Series – SYD, OCT 2026

New article added to Dianomi News: 'Dianomi Behavioural Finance Series – SYD, OCT 2026' dated 09/04/2026.

Sami Pippuri joins as new CTO

Readpeak appoints seasoned CTO and technology leader to lead technology and product development as...

Finnish DSP Specialist Readpeak Expands into the US

Finnish adtech provider Readpeak has expanded its business to the United States, opening a New York office in early September. This marks the company's first location outside Europe, following market entries into Italy and Poland during the summer. Readpeak has already connected 150 premium publishers in the US and cites the more transactional nature of the US media market as a key reason for the expansion. To support international growth, the company has appointed Sami Pippuri as CTO and Martin Garfalk as VP Sales Europe. The team in Europe is also growing, with Fabian Ritter joining as Senior Publisher Account Manager for the DACH region. Readpeak, founded in 2014, operates a DSP for native advertising, reaching over 200 million monthly users across 2,000+ premium news sites in Europe.

• Readpeak opened a New York office in September 2026, its first outside Europe.
• The company entered the Italian and Polish markets in July 2026.
• Sami Pippuri was appointed CTO, Martin Garfalk VP Sales Europe, and Fabian Ritter Senior Publisher Account Manager DACH.