Deutsche Telekom vs Telefónica

Deutsche Telekom Renames Linear TV Channel DabeiTV to Moments TV

Deutsche Telekom has rebranded its linear TV channel DabeiTV to Moments TV, aligning the name with its Magenta Moments loyalty program. The channel, operated by Sporttotal.TV and distributed via MagentaTV, has been on air since the start of the COVID-19 pandemic. While the programming remains unchanged for now, including a recent Emmy Awards replay and a mix of entertainment, lifestyle, sports, and documentaries, a content overhaul is planned for the future. A Telekom spokesperson declined to comment on the specific reasons for the rebranding. The channel will continue to be available on MagentaTV.

• Deutsche Telekom renamed its linear TV channel DabeiTV to Moments TV.
• The new name aligns with the 'Magenta Moments' customer bonus program.
• Moments TV is operated by Sporttotal.TV and distributed via MagentaTV.

Denkwerk rebrands Swiss mobile provider Digital Republic

Swiss mobile operator Digital Republic has overhauled its brand identity in collaboration with Cologne-based agency Denkwerk. The new positioning emphasizes customer retention over acquisition, shifting focus from switching bonuses to long-term loyalty. The refreshed brand includes a new logo, color palette, illustrations, and a digital design system to streamline future communications. The new website went live on September 7, with the campaign officially launching on September 14 in Switzerland. Denkwerk, a major independent digital agency with clients like Deutsche Telekom and Motel One, has won Digital Republic as a new client. Key executives from both companies highlight the strategic importance of this rebranding in reflecting Digital Republic's evolution from a B2B data SIM provider to a broader mobile service provider for consumers.

• Digital Republic launched a new brand identity developed by Denkwerk.
• The new website went live on September 7, 2026.
• The campaign officially started on September 14, 2026.

German TV Award Moves Venue for Fresh Presentations

The German Television Award (Deutscher Fernsehpreis) will move its annual ceremony from the MMC studios in Cologne-Ossendorf to the newly opened Confex conference center in Cologne-Deutz. Jan Peter Lacher, RTL representative and chairman of the Fernsehpreis advisory board, cited the award's growth in categories and partners as a reason for the change. Production company Riverside Entertainment will produce the show, aiming to visually connect it with the city of Cologne for TV audiences. The venue offers a central location, a longer red carpet, and space for side events. A new 'Golden Hour' reception with the NRW prime minister and Cologne's mayor will precede the awards. The dress code remains 'Black Tie'.

• The German Television Award ceremony moves from MMC studios to the Confex venue in Cologne.
• The new venue is the Confex, a conference and exhibition center opened two years ago.
• Riverside Entertainment is the production company for the ceremony.

Telefónica se convierte en nuevo socio oficial del Espai Barça

Telefónica se convierte en nuevo socio oficial del Espai Barça. Además, Telefónica cierra la venta del edificio de Gran Vía 28.

O2 amplía servicios con O2 Estrena, una solución para renovar el smartphone cada dos años

Telefónica's O2 brand launches O2 Estrena, a service allowing customers to renew their smartphone every two years. This is a new product offering for consumers.

Telefónica acelera la evolución del modelo tecnológico global de Meliá impulsado por IA y ciberseguridad

Telefónica acelera la evolución del modelo tecnológico global de Meliá impulsado por IA y ciberseguridad. Telefónica crea un asistente virtual para modernizar la atención al cliente de Bizum. Telefónica cierra la venta del edificio de Gran Vía 28.