DEPT® vs T&P

DEPT® named media & SEO partner for American Family Care

DEPT® has added new insights and news, including being named a Leader in the 2026 Gartner Magic Quadrant for Global Digital Marketing Agencies and expanding Google Marketing Platform capabilities to the US.

DEPT® publishes two new insights: decision systems personalization and Amazon GEO strategy

The page now includes two new insights: 'How decision systems personalize the right content for every customer at scale' and 'Your Amazon strategy needs to change in the age of GEO'.

Toyota's Alice in Wonderland Ad Showcases New Yaris Cross Hybrid

Toyota Europe launched a new advertising campaign for the updated Yaris Cross Hybrid, featuring a modern retelling of 'Alice in Wonderland'. The commercial, created by agency T&P and directed by Rodrigo Saavedra of Agosto, follows a young woman named Alice through a fantastical cityscape inspired by the classic story, with characters like the Mad Hatter as a DJ and the Queen of Hearts as a fashion boss. The ad highlights the car's agility, style, and hybrid performance, and is part of a multi-channel campaign spanning TV, OOH, print, radio, and social media. Creative teams emphasized practical sets over AI-generated visuals, and the VFX team at Post Office Amsterdam handled digital enhancements.

• Toyota launched a new advertising campaign for the Yaris Cross Hybrid.
• The campaign is titled 'Ready for What's Next'.
• The commercial was created by agency T&P and directed by Rodrigo Saavedra of Agosto.

Toyota and T&P reveal making of Hilux tornado, crocodile ad

Toyota Motor Europe and creative agency T&P launched a pan-European campaign for the new electric Hilux, built around eight short films that use extreme but purposeful scenarios. The making-of feature details practical effects, CGI, and AI-generated imagery: the crocodile scene was created with AI video tool Kling, wind turbines were added as CGI, and a winter landscape was shot on a sunny South African beach. The shoot took place in South Africa over three days with more than 60 crew members. Legal constraints required every journey in the ad to have a purpose, and Toyota's product team set limits such as a maximum 42-degree incline. The campaign closes with the warning: 'Just because you can, doesn't mean you should. Please, Hilux responsibly.'

• Toyota Motor Europe relaunched the Hilux with a new electric version through a pan-European campaign created by T&P.
• The hero film was produced as eight separate short films, allowing for market-specific edits.
• Principal photography took place in South Africa over three days with more than 60 crew members.

Dolmio revives puppet family for 40th anniversary

Dolmio has brought back its iconic puppet family after a 10-year hiatus to mark the brand's 40th anniversary. The 20-second spot, created by agency T&P, modernises the characters (including a social-media-savvy teen) while leaning on classic visual cues such as a checked tablecloth. Mars Food & Nutrition (Dolmio's owner) says the campaign celebrates evolving mealtimes and aims to remind audiences that shared dinners still bring people together. The rollout spans nationwide prime-time TV, VOD, creator partnerships, in-store activity and OOH, including a giant 3D billboard in Shepherd's Bush, London. Credits list senior brand and creative leads from Dolmio and T&P.

• Dolmio has revived its puppet family for the brand's 40th anniversary after a 10-year break.
• The 20-second commercial was created by creative agency T&P.
• Mars Food & Nutrition is identified as Dolmio's owner and is quoted about the relaunch.