DemandScience vs Informa

DemandScience Named “Account-Based Marketing Company of the Year” in 2026 MarTech Breakthrough Awards

Recognition validates DemandScience’s full-stack, managed approach to ABM, combining account and buying-group intelligence, coordinated activation, and demand generation to drive measurable pipeline. DANVERS, MA – September 3, 2026 – DemandScience, a global…

DemandScience and ZoomInfo Announce Strategic Partnership

DemandScience and ZoomInfo announced a strategic partnership on July 30, 2026 that combines ZoomInfo’s data architecture with DemandScience’s contextual marketing outcomes expertise. DemandScience will architect its insights, services, and outcomes solutions to complement ZoomInfo’s platform and layer in proprietary contextual marketing outcomes data. The integration aims to give ZoomInfo customers integrated multi-channel demand generation capabilities (email, digital, content and other channels) plus outcomes measurement to operationalize target account insights and demonstrate ROI. Both companies’ CEOs — Derek Schoettle (DemandScience) and Henry Schuck (ZoomInfo) — provided statements describing the partnership as a way to move customers from intelligence to measurable demand and revenue impact.

• DemandScience and ZoomInfo announced a strategic partnership on 2026-07-30.
• The partnership combines ZoomInfo’s data architecture with DemandScience’s contextual marketing outcomes data and services.
• DemandScience will integrate its insights, services, and outcomes solutions to complement ZoomInfo’s platform and provide multi-channel demand generation across email, digital, and content.

Convertr Appoints Greg Jordan as Chief Product Officer

Convertr announced the appointment of Greg Jordan as chief product officer on July 9, 2026. Convertr is a platform that governs lead and contact data at pre-ingestion, before records enter internal systems such as CRMs and marketing automation platforms. Jordan, who brings 18 years of B2B data, intelligence and marketing-technology experience, previously served as chief product officer at DemandScience and as COO at Leadiro. In his new role he will lead Convertr’s product strategy and roadmap across three priorities: strengthen existing platform capabilities in production, expand Convertr’s role as the control point for contact data before it enters downstream systems and AI workflows, and build an evidence layer/audit trail to demonstrate how contact data is governed at intake. Convertr positions these capabilities as important for data quality, compliance and AI readiness downstream.

• Convertr appointed Greg Jordan as chief product officer (announcement dated 2026-07-09).
• Convertr is described as a platform that governs lead and contact data before it enters business systems (pre-ingestion control point).
• Greg Jordan has 18 years of experience across B2B data, intelligence and marketing technology.

ADWEEK Appoints Tim Hart as Chief Operating Officer

ADWEEK has appointed Tim Hart as its new Chief Operating Officer, a newly created role aimed at strengthening execution and accelerating the company's evolution into a media, events, and professional-intelligence platform. Hart, who most recently served as global COO and president U.S. at Arc, will oversee operations, strategic planning, and product and commercial coordination. He will report directly to ADWEEK CEO Will Lee. Hart brings extensive experience from global events and information-services companies, including Informa, UBM, and Emerald. CEO Lee cited Hart's background in general management, M&A, and commercial development as key assets. Hart expressed enthusiasm for joining ADWEEK and partnering with Lee to drive the next phase of growth.

• ADWEEK has appointed Tim Hart as Chief Operating Officer, a newly created role.
• Hart previously served as Global COO and President U.S. at Arc.
• He will report to ADWEEK CEO Will Lee.

Investor Presentation Released: Informa

AI parsed presentation narrative: Informa is delivering consistent performance through its 'Growth Platform' centered on world-class B2B brands and specialist academic knowledge. The company is leveraging its proprietary AI engine, Elysia, and deep first-party data to drive high-margin growth while reinvesting in shareholder returns via increased buybacks and dividends. Key tailwinds mentioned: AI Data Licensing, B2B Event Expansion.

Reformation Targets $1B Valuation in IPO

Reformation, a direct-to-consumer fashion brand, filed for an initial public offering on July 20, 2026, targeting a valuation of up to $1 billion. The offering includes more than 14 million shares of common stock expected to price between $15 and $17 per share, with nearly 9.5 million shares from the company and the remainder from existing shareholders; underwriters may purchase an additional 2.1 million shares under a 30-day option. Assuming a $16 price, Reformation expects to net about $134.5 million and plans to use roughly $125 million to partially repay a loan and $9.5 million to buy additional outstanding shares and options. The company reported 2025 net revenue of about $507 million and net income of $12.6 million, and notes that over 30% of new DTC shoppers were acquired via its retail stores and that about 75% of its 70 owned stores use its patented “Retail X” store model.

• Reformation filed for an IPO targeting a valuation of up to $1 billion.
• The offering includes more than 14 million shares of common stock expected to be priced between $15 and $17 per share.
• Nearly 9.5 million shares are from Reformation; additional shares are from existing stockholders and a 2.1 million-share underwriter option may be available.