DemandScience vs Havas

DemandScience Named “Account-Based Marketing Company of the Year” in 2026 MarTech Breakthrough Awards

Recognition validates DemandScience’s full-stack, managed approach to ABM, combining account and buying-group intelligence, coordinated activation, and demand generation to drive measurable pipeline. DANVERS, MA – September 3, 2026 – DemandScience, a global…

DemandScience and ZoomInfo Announce Strategic Partnership

DemandScience and ZoomInfo announced a strategic partnership on July 30, 2026 that combines ZoomInfo’s data architecture with DemandScience’s contextual marketing outcomes expertise. DemandScience will architect its insights, services, and outcomes solutions to complement ZoomInfo’s platform and layer in proprietary contextual marketing outcomes data. The integration aims to give ZoomInfo customers integrated multi-channel demand generation capabilities (email, digital, content and other channels) plus outcomes measurement to operationalize target account insights and demonstrate ROI. Both companies’ CEOs — Derek Schoettle (DemandScience) and Henry Schuck (ZoomInfo) — provided statements describing the partnership as a way to move customers from intelligence to measurable demand and revenue impact.

• DemandScience and ZoomInfo announced a strategic partnership on 2026-07-30.
• The partnership combines ZoomInfo’s data architecture with DemandScience’s contextual marketing outcomes data and services.
• DemandScience will integrate its insights, services, and outcomes solutions to complement ZoomInfo’s platform and provide multi-channel demand generation across email, digital, and content.

Convertr Appoints Greg Jordan as Chief Product Officer

Convertr announced the appointment of Greg Jordan as chief product officer on July 9, 2026. Convertr is a platform that governs lead and contact data at pre-ingestion, before records enter internal systems such as CRMs and marketing automation platforms. Jordan, who brings 18 years of B2B data, intelligence and marketing-technology experience, previously served as chief product officer at DemandScience and as COO at Leadiro. In his new role he will lead Convertr’s product strategy and roadmap across three priorities: strengthen existing platform capabilities in production, expand Convertr’s role as the control point for contact data before it enters downstream systems and AI workflows, and build an evidence layer/audit trail to demonstrate how contact data is governed at intake. Convertr positions these capabilities as important for data quality, compliance and AI readiness downstream.

• Convertr appointed Greg Jordan as chief product officer (announcement dated 2026-07-09).
• Convertr is described as a platform that governs lead and contact data before it enters business systems (pre-ingestion control point).
• Greg Jordan has 18 years of experience across B2B data, intelligence and marketing technology.

AI's Dual Impact on Agency Staff: Efficiency and Pressure

The article examines how AI is reshaping agency operations, highlighting increased efficiency alongside heightened pressure on staff. WPP plans to cut 1,000 more jobs by end of 2026, adding to 11,000 cuts since early 2025, as part of a strategic shift toward a leaner, AI-enabled business. Other holding companies like Havas have automated processes, with CEO Yannick Bolloré noting they've automated everything possible. A Basis report reveals 70% of agency professionals find their jobs harder than two years ago, and 54% report strained client relationships due to higher expectations and compressed timelines. Anonymous senior agency sources confirm the pressure to 'do more with less' but note morale varies. While AI saves time, especially with agentic AI for client queries, concerns remain about job security, tool proliferation, and the risk of over-reliance on AI for tasks like email writing. The article suggests agencies are adapting, but not without friction.

• WPP plans to cut an additional 1,000 jobs by the end of 2026, after cutting 11,000 since early 2025.
• Havas has automated 'everything we can automate', according to CEO Yannick Bolloré.
• A Basis report found 70% of agency professionals say their jobs are more difficult than two years ago.

LiveRamp Shareholders Approve $2.2B Publicis Deal

LiveRamp shareholders overwhelmingly approved Publicis Groupe’s proposed $2.2 billion acquisition in a vote on Aug. 17, with 92% of represented shares in favor and under 1% against. The transaction, if closed, will make LiveRamp a wholly owned subsidiary of Publicis, raising concerns about LiveRamp’s neutrality and prompting at least one major rival (Omnicom) to begin transitioning away from the platform. Separately, shareholders voted down a proposed $82.6 million “golden parachute” payout for LiveRamp executives, though the article notes that rejection of that provision may not prevent large executive payouts under other terms.

• LiveRamp shareholders approved Publicis Groupe’s $2.2 billion acquisition with 92% of represented shares voting in favor.
• Less than 1% of represented shares voted against the transaction.
• If the deal closes, LiveRamp will become a wholly owned subsidiary of Publicis Groupe.

Holdcos Converge on Integrated, AI-Enabled Agency Model

Major advertising holding companies — Publicis Groupe, Havas, WPP, S4 Capital and Omnicom — are converging on a common model: tearing down internal silos to connect creative, media, data, commerce and technology via AI-enabled platforms and selling capabilities at group level. Recent H1/Q2 results show firms at different stages of this transformation, with Publicis and Omnicom demonstrating momentum, Havas steady growth, and WPP and S4 deeper in turnaround. Cost reductions, reorganisations and reinvestment in AI and talent are recurring themes. The new battleground is execution: which group can best win, retain and grow a greater share of client spend as differentiation becomes more critical despite similar strategic positioning.

• Major holding companies (Publicis, Havas, WPP, S4 Capital, Omnicom) are moving toward integrated, AI-enabled operating models that join creative, media, data, commerce and technology.
• WPP reorganised around four operating units (Creative, Media, Production and Enterprise Solutions) and is working towards £500m of annualised savings by 2028.
• Omnicom describes itself as an “integrated operating company” after acquiring rival IPG and is targeting $1.5bn of cost reductions from the IPG combination by mid-2028.