Decathlon vs Displayce

Home Workout Creates New Sales Potential for Sports Retailers and Apps

A YouGov study reveals that home workouts have become a significant part of the German fitness market, with 19% of consumers training independently versus 22% at gyms. This trend is especially strong among high-income households, where 23% train on their own. The majority (74%) of self-trainers use equipment, and 27% use fitness apps, presenting new physical and digital sales opportunities. Retailers like Decathlon are well-positioned, with 30% of self-trainers considering them for their next purchase. The study highlights the growing importance of combining physical products with digital services to cater to this segment.

• 19% of German consumers train independently, compared to 22% who are gym members.
• 23% of consumers with incomes over 200% of the median train on their own, versus 18% with lower incomes.
• 74% of self-trainers use equipment or typical sports gear; 27% use fitness apps.

Decathlon Subsidiary Bergfreunde Automates Customer Service

Bergfreunde, a Decathlon subsidiary and pure-play online retailer, is implementing cautious automation in its customer service while retaining personal advice. The article notes Bergfreunde operates as a specialist online shop, reporting an annual turnover of about €370 million and shipping roughly 10,000–15,000 packages per day. Christian Nkulikiyinka is identified as Head of Customer Service at Bergfreunde. The story frames the company’s approach as a measured automation of support processes rather than full replacement of human advisers.

• Bergfreunde is described as a Decathlon subsidiary.
• Bergfreunde applies cautious/gradual automation in its customer service.
• Bergfreunde reports an annual revenue of around €370 million.

DMEXCO 2026: DOOH is getting bigger, smarter and more creative

DMEXCO 2026 made one thing clear: DOOH is becoming one of the places where data, technology and creativity come together. For Displayce, DMEXCO was the…

Aveeno, TikTok, Displayce Launch Weather-Triggered OOH Campaign

Aveeno, TikTok, and Displayce have launched a pioneering media campaign for Aveeno Face Moisturiser SPF 50, making Aveeno the first skincare and beauty brand in the UK to activate TikTok's out-of-phone format. The campaign, activated programmatically through Displayce across premium screens from JCDecaux UK, Outernet, Bauer Media Outdoor, and Global in London, Manchester, and Bristol, uses real-time weather triggers to tailor messaging. In sunny conditions, the creative reminds consumers of sun protection; on cloudy days, it highlights the importance of SPF even when UV rays are less visible. The campaign generated over 4 million impressions and achieved a 24-point uplift in brand image and a 26-point uplift in consideration, based on a Happydemics brand lift study. This marks the first TikTok out-of-phone activation with weather-triggered creative globally.

• Aveeno is the first skincare and beauty brand in the UK to activate TikTok's out-of-phone format.
• The campaign used real-time weather conditions to tailor its message throughout the day.
• The campaign generated over 4 million impressions.

Displayce launches TikTok 'Out of Phone' campaign with Aveeno in UK

A new client story highlights Aveeno as the first skincare & beauty brand in the UK to launch TikTok's 'Out of Phone' format, bringing digital trends to city billboards.