Observed Signal · Sep 7, 2026 · Market Signal · Source: Displayce · Impact: 3/5
Displayce launches TikTok 'Out of Phone' campaign with Aveeno in UK
A new client story highlights Aveeno as the first skincare & beauty brand in the UK to launch TikTok's 'Out of Phone' format, bringing digital trends to city billboards.
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Aveeno, TikTok, Displayce Launch Weather-Triggered OOH Campaign
Aveeno, TikTok, and Displayce have launched a pioneering media campaign for Aveeno Face Moisturiser SPF 50, making Aveeno the first skincare and beauty brand in the UK to activate TikTok's out-of-phone format. The campaign, activated programmatically through Displayce across premium screens from JCDecaux UK, Outernet, Bauer Media Outdoor, and Global in London, Manchester, and Bristol, uses real-time weather triggers to tailor messaging. In sunny conditions, the creative reminds consumers of sun protection; on cloudy days, it highlights the importance of SPF even when UV rays are less visible. The campaign generated over 4 million impressions and achieved a 24-point uplift in brand image and a 26-point uplift in consideration, based on a Happydemics brand lift study. This marks the first TikTok out-of-phone activation with weather-triggered creative globally.
From TikTok feeds to city billboards: how Aveeno® became the first skincare & beauty brand in the UK to launch TikTok's "Out of Phone" format
Aveeno's recent programmatic DOOH campaign in the UK is a strong example of bringing digital trends beyond the smartphone.
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