DAIVID vs Smartly

DAIVID joins NVIDIA Inception Programme

DAIVID, a creative and media intelligence engine, announced on October 20, 2026 that it has been accepted into the NVIDIA Inception Programme, a global initiative supporting companies developing innovative technologies in AI and accelerated computing. The programme offers benefits such as go-to-market support, technical assistance, and access to NVIDIA's ecosystem. By joining, DAIVID aims to leverage NVIDIA's resources to advance its AI-driven analytics for advertising creative effectiveness.

• DAIVID accepted into NVIDIA Inception Programme.
• NVIDIA Inception supports AI and accelerated computing start-ups.
• DAIVID provides creative and media intelligence.

DAIVID launches emotion-based inventory buying solution

DAIVID, a provider of creative effectiveness measurement, has announced a new solution that enables advertisers to purchase media inventory based on audience emotional response. The solution integrates emotion metrics into the media buying process, allowing brands to optimize campaigns not just on clicks or views, but on actual feelings elicited by the ad creative. This marks a shift towards more qualitative performance indicators in programmatic buying, potentially improving brand lift and long-term effectiveness.

• DAIVID launched a new solution for emotion-based media buying.
• The solution helps advertisers buy inventory based on audience feelings.
• It integrates emotion metrics into the media buying process.

DAIVID Launches New Solution That Analyses Thousands Of Ads At Once To Connect Creative Performance To Business Results

LONDON – September 21, 2026 – DAIVID, the intelligence engine for creative and media, ...

Smartly Appoints Kelly Uphoff as Chief Technology Officer

Smartly has appointed Kelly Uphoff as Chief Technology Officer, as announced in the newsroom on October 8, 2026.

Horizon CEO Bob Lord Criticizes Holdcos’ FTE Pricing Models

At Smartly's Advance event in Lower Manhattan, Horizon Media Holdings president Bob Lord publicly criticized traditional full-time equivalent (FTE)-based pricing models used by major agency holding companies. He argued that such models, along with principal-based buying, are outdated and hinder client business growth. Lord emphasized the need for 'composable architectures' and monetizing technology investments rather than relying on legacy headcount-based pricing. He predicted that within five years, clients will stop paying for FTE-based models. His comments highlight a growing industry debate about agency compensation structures as technology and AI reshape the agency landscape.

• Horizon Media Holdings president Bob Lord criticized FTE-based pricing models at Smartly's Advance event.
• Lord called FTE models and principal-based buying 'the old system'.
• He predicted clients will stop paying for FTE-based models within five years.

Smartly adds LinkedIn Ads to unified platform for B2B marketers

Smartly, the AI-powered advertising technology company, announced a new integration bringing LinkedIn Ads into its unified advertising platform. This collaboration aims to help B2B marketers personalize creative for professional audiences, accelerate video production, and use audience and performance intelligence to continuously improve advertising outcomes. By combining LinkedIn's professional audience insights with Smartly's AI-powered creative and performance intelligence, marketers can create more relevant creative across the B2B buying journey. The integration also enables scaling video production for LinkedIn through AI-powered automation and turning performance signals into actionable insights.

• Smartly announced a new integration bringing LinkedIn Ads into its unified advertising platform.
• The integration is designed to help B2B marketers personalize creative for professional audiences.
• Smartly's CEO, Laura Desmond, highlighted the collaboration's importance for B2B marketers.