DAIVID

DAIVID operates a B2B software model built around creative analytics and data delivery. It ingests ad creatives, analyses them with AI systems trained on human response data, and returns structured signals that customers can use in planning, activation, benchmarking and measurement. The platform creates value by adding a creative-performance intelligence layer to existing advertising stacks, rather than replacing DSPs, analytics suites or agency workflows.

DAIVID is a UK-based private software company that provides a creative data and measurement platform for digital advertising. Its product analyses advertising creatives using AI models trained on human response data, producing signals such as attention, emotional response, brand recall and next-step intent. Rather than acting as a media buying platform, it operates as a plug-in data layer that integrates into existing adtech, analytics and planning workflows via API.

The company sells primarily to advertisers, media agencies and adtech platforms that want to assess and optimise creative effectiveness across channels including web display, social and CTV. It appears to generate revenue through B2B software access and API usage, with value creation centred on helping customers connect creative quality to performance and brand outcomes.