DAIVID
Creative measurement platform for advertising effectiveness data.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- DAIVID Ltd
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- United Kingdom
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- daivid.co
What DAIVID does
DAIVID operates a B2B software model built around creative analytics and data delivery. It ingests ad creatives, analyses them with AI systems trained on human response data, and returns structured signals that customers can use in planning, activation, benchmarking and measurement. The platform creates value by adding a creative-performance intelligence layer to existing advertising stacks, rather than replacing DSPs, analytics suites or agency workflows.
Category differentiation
DAIVID is not a DSP, ad network or media agency; it is a creative measurement and analytics layer for advertising. It should also not be confused with general-purpose BI platforms, because its focus is specifically creative effectiveness signals in ad content.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
DAIVID is a UK-based private software company that provides a creative data and measurement platform for digital advertising. Its product analyses advertising creatives using AI models trained on human response data, producing signals such as attention, emotional response, brand recall and next-step intent. Rather than acting as a media buying platform, it operates as a plug-in data layer that integrates into existing adtech, analytics and planning workflows via API. The company sells primarily to advertisers, media agencies and adtech platforms that want to assess and optimise creative effectiveness across channels including web display, social and CTV. It generates revenue through B2B software access and API usage, with value creation centred on helping customers connect creative quality to performance and brand outcomes.
Company news briefing
Briefing updated:
DAIVID has expanded its creative intelligence platform with the launch of Creative Audit, a solution capable of analysing up to 5,000 creative assets simultaneously. The AI-powered tool connects attention, emotion, and brand recall metrics with business outcomes, integrating via API and MCP to help brands optimise large-scale creative strategies.
Business model & monetisation
DAIVID monetises through a B2B SaaS and API model. Commercial mechanisms include enterprise subscription fees for access to the platform and creative data feed, supplemented by usage-based pricing linked to API volume, number of creatives analysed, campaign scale or depth of integration. Custom enterprise arrangements for agencies, brands and platform partners are also plausible given its integration-led positioning.
- Platform access
- SaaS / software subscription
- Creative data feed and API usage
- Pay-per-use / transactional API
- Enterprise integrations and custom deployments
- Service fee or enterprise software agreement
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
DAIVID Launches New Solution That Analyses Thousands Of Ads At Once To Connect Creative Performance To Business Results
Recorded impact score: 4/5
LONDON – September 21, 2026 – DAIVID, the intelligence engine for creative and media, ...
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Questions about DAIVID
What is DAIVID?
DAIVID is a B2B creative measurement platform that analyses ad creatives for signals such as attention, emotional response, brand recall and intent.
Who uses DAIVID?
Its users are advertiser brands, media agencies and adtech platforms that want to improve creative effectiveness inside existing campaign workflows.
How does DAIVID make money?
It makes money through B2B software and API access, likely using subscription and usage-based pricing tied to creative analysis and integrations.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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