DAIVID
DAIVID is a creative measurement platform for advertising effectiveness data.
Analyst Perspective
DAIVID is a UK-based private software company that provides a creative data and measurement platform for digital advertising. Its product analyses advertising creatives using AI models trained on human response data, producing signals such as attention, emotional response, brand recall and next-step intent. Rather than acting as a media buying platform, it operates as a plug-in data layer that integrates into existing adtech, analytics and planning workflows via API. The company sells primarily to advertisers, media agencies and adtech platforms that want to assess and optimise creative effectiveness across channels including web display, social and CTV. It appears to generate revenue through B2B software access and API usage, with value creation centred on helping customers connect creative quality to performance and brand outcomes.
Analyst Signal Briefing
Updated: 2 Jul 2026DAIVID is expanding its creative intelligence footprint through strategic research partnerships and cross-channel performance analyses. The company recently powered Billion Dollar Boy’s research into social media impact and collaborated with Kinetiq to quantify the effectiveness of BODYARMOR’s tournament advertising. Furthermore, DAIVID’s emotional-engagement data is being applied to synchronise TV creative with search marketing strategies. These initiatives demonstrate the platform's application of AI-driven emotional metrics to measure and optimise brand impact across social, digital, and traditional broadcast media.
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Key insights about DAIVID
Category Differentiation
DAIVID is not a DSP, ad network or media agency; it is a creative measurement and analytics layer for advertising. It should also not be confused with general-purpose BI platforms, because its focus is specifically creative effectiveness signals in ad content.
DAIVID: About
DAIVID operates a B2B software model built around creative analytics and data delivery. It ingests ad creatives, analyses them with AI systems trained on human response data, and returns structured signals that customers can use in planning, activation, benchmarking and measurement. The platform creates value by adding a creative-performance intelligence layer to existing advertising stacks, rather than replacing DSPs, analytics suites or agency workflows.
How DAIVID Works & Monetises
Business model analysis and core revenue streams
DAIVID monetises through a B2B SaaS and API model. Commercial mechanisms likely include enterprise subscription fees for access to the platform and creative data feed, supplemented by usage-based pricing linked to API volume, number of creatives analysed, campaign scale or depth of integration. Custom enterprise arrangements for agencies, brands and platform partners are also plausible given its integration-led positioning.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (DAIVID)
Advertising and Technology Leader Steve Simpson Joins Board Of Advisors At Creative Intelligence Platform DAIVID
LONDON – June 10, 2026 – DAIVID, the leading creative intelligence platform helping brands...
Read original sourceIntegrate Search and Video Teams for TV Ads
MarTech argues that search marketing must be integrated with TV and video creative to capture immediate demand generated by high-impact ads. Citing DAIVID data published May 13, 2026, the Fox Sports World Cup promo “Miracle” led DAIVID’s emotional-engagement rankings and produced strong attention and recall metrics. The piece explains that TV ads produce four distinct post-air search query types (branded, campaign, asset, category), recommends planning search (bids, landing pages, metadata) during creative development, and endorses using a Branded Search Lift Model (BSLM) plus real-time spike detection to measure incremental intent. The article emphasizes that automated bidding tools handle only a minority of the work (the “10/90 rule”) and that human coordination across creative, media and search teams is required before first broadcast to avoid routing interested users to competitors.
Read original sourceNew Billion Dollar Boy Research, Powered By DAIVID, Reveals How Creator Instinct® Drives Brand Impact on Social
DAIVID, the creative intelligence platform, today announces its role in powering Creator Instinct®: Unlocking...
Read original sourceDAIVID: Frequently Asked Questions
What is DAIVID?
DAIVID is a B2B creative measurement platform that analyses ad creatives for signals such as attention, emotional response, brand recall and intent.
Who uses DAIVID?
Its users are advertiser brands, media agencies and adtech platforms that want to improve creative effectiveness inside existing campaign workflows.
How does DAIVID make money?
It makes money through B2B software and API access, likely using subscription and usage-based pricing tied to creative analysis and integrations.
Company Facts
- Founded
- 2018
- Headquarters
- United Kingdom
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- daivid.co