Observed Signal · Sep 21, 2026 · Market Signal · Source: DAIVID · Impact: 4/5
DAIVID Launches New Solution That Analyses Thousands Of Ads At Once To Connect Creative Performance To Business Results
LONDON – September 21, 2026 – DAIVID, the intelligence engine for creative and media, ...
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DAIVID and CreativeX Launch Datalink to Unify Creative Data
DAIVID announced a partnership with CreativeX to launch Datalink, a new data backbone designed to unify creative data across multiple sources. Datalink aims to connect disparate creative signals into a single dashboard, enabling brands to layer and activate insights within their existing media and production workflows. Early integrated partners include Kantar Link AI, Adverteyes, Dragonfly.AI, and Amplified, with Boots and Barilla named as early adopters. The initiative positions DAIVID to augment creative measurement—covering attention, emotion, brand recall, and related signals—by integrating with CreativeX’s system of control for creative, content, and media. Quotes from Barilla’s Mariama Kamanda and leaders from DAIVID and CreativeX emphasize the goal of streamlined workflows and richer measurement for faster, data-driven creative optimization.
DAIVID Launches Creative Audit to Analyze Thousands of Ads
DAIVID, an intelligence engine for creative and media, has launched Creative Audit, a new solution that analyzes up to 5,000 creative assets at once to connect creative performance with business outcomes. The AI-powered tool assesses attention, emotion, brand recall, consideration, and purchase intent, then correlates these signals with media performance, social engagement, brand lift, and sales data. The findings are compiled into a data-led creative playbook, helping brands understand which creative elements drive stronger results and why. The solution is delivered in days and can integrate with existing workflows via API and MCP. In an analysis of over 3,500 creative assets for Boots, DAIVID found a 0.89 correlation between its signals and campaign outcomes. The launch targets advertisers seeking scalable creative intelligence to optimize media spend and creative strategy.
DAIVID Joins CIMM’s Inaugural Startup Programme
DAIVID, an AI-powered creative measurement company, was selected as an inaugural member of the Coalition for Innovative Media Measurement (CIMM) 2026 Startup Programme after review by CIMM’s executive team and Steering Committee. The programme is intended to support early-stage companies building measurement, currency development and data-collaboration solutions for the media and advertising ecosystem. Other selected companies for the 2026 cohort are Aqxle, BranchLab, Simantea, Vuer and Wantent. DAIVID’s platform analyses video and image creative using human-trained AI to predict creative attention, 39 emotions and likely impacts on brand metrics. Members of the programme receive complimentary access to CIMM programmes, meetings, research and networking, plus exposure to potential customers and partners among CIMM’s established membership.
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