d-force vs Screencore

Virtual Minds: Building Interoperable Operating Model for Total Video

Virtual Minds argues that true convergence between linear TV and CTV advertising requires an interoperability layer rather than replacing existing systems, preserving the strengths of each environment. Managing Director Ricarda Jebsen and Business Development Manager Max Deyerl highlight that while audiences already consume video seamlessly, planning and measurement remain siloed. The company cites progress in Austria, where broadcasters under JIC AGTT have adopted digital buying logic, CPMs, and real-time HbbTV signals (Teletest 2.0) to optimize linear TV via Virtual Minds' Media Manager. The approach aims to extend this model to all video channels, including mobile and DOOH, and emphasizes that AI will only improve workflows if data silos are integrated first. Virtual Minds advocates for industry-wide collaboration to establish common standards and avoid fragmentation, positioning its infrastructure as the solution for a converged 'Total Video' operating model.

• Virtual Minds proposes an interoperable convergence layer for linear TV and CTV integration, preserving strengths of each environment.
• Since 2024, AGTT/Teletest members in Austria use Virtual Minds Media Manager for dynamic linear TV optimization using CPMs and real-time HbbTV signals.
• Ricarda Jebsen is Managing Director of Virtual Minds and d-force, while Max Deyerl is Manager Business Development.

BidSafe One and Screencore Partner for Privacy-Ready Ad Tech

BidSafe One and Screencore announced a strategic partnership to strengthen privacy readiness across Screencore's programmatic advertising and publisher monetisation ecosystem. The collaboration integrates BidSafe One's expertise in ad tech privacy, data protection, and regulatory implementation with Screencore's programmatic infrastructure across CTV, video, display, and mobile. BidSafe One will support practical implementation of privacy requirements including audits, data mapping, consent mechanisms (TCF/GPP), DPIAs, LIAs, and cross-border data considerations. Screencore's existing framework includes participation in the IAB Transparency & Consent Framework. The partnership reflects a shift toward treating privacy as an operational and product consideration, aiming to create scalable frameworks for responsible ad tech growth.

• BidSafe One and Screencore announced a strategic partnership.
• The partnership focuses on privacy readiness in programmatic advertising.
• Screencore operates programmatic tech across CTV, video, display, and mobile.

Introducing Screencore SSP for Smarter Publisher Monetization

Discover Screencore SSP, a supply-side platform connecting publishers with premium demand across web, mobile, in-app, video and CTV. Explore yield optimization, SDK integration and transparent auctions.

BidSafe One and Screencore Partner for Privacy-Ready Ad Monetization

BidSafe One, an ad tech vendor, has formed a partnership with Screencore, a publisher monetization platform, to support privacy-ready ad tech monetization. The collaboration aims to integrate privacy-focused solutions, likely leveraging IAB TCF compliance and first-party data strategies, to help publishers and advertisers navigate the evolving ad tech landscape. Specific details about the partnership's mechanics, such as the exact technologies or data integrations, were not disclosed in the article. The announcement comes amidst ongoing shifts towards stricter privacy regulations and the deprecation of third-party cookies, making such partnerships increasingly relevant for monetization.

• BidSafe One and Screencore have partnered to support privacy-ready ad tech monetization.
• The partnership is announced on September 4, 2026.
• The article's content is largely generic consent management provider information, not specific partnership details.