crossvertise vs TX Group

MEEDIA: Wie Crossvertise Addressable TV zum Self-Service-Medium machen möchte

MEEDIA berichtet über unseren neuen, intelligenten Addressable TV-Planer: Wie KMU ihre Kampagnen selbstständig planen und optimieren können und wie das Tool arbeitet.

Crossvertise Launches Self-Service Addressable TV Planner

Crossvertise, a Munich-based media service provider, has launched a new self-service planner for Addressable TV campaigns. The tool targets small and medium-sized enterprises (SMEs) with budgets between €5,000 and €15,000, allowing them to plan, optimize, and book regional TV campaigns without prior TV planning expertise. Users specify region, budget, duration, and target audience to receive campaign recommendations. The planner uses the SwitchIn XXL banner format, based on HbbTV, which reaches 25.4 million German households (60% of TV households). A unique feature is the automatic campaign optimization that suggests alternatives if parameters are not viable. Crossvertise, which employs around 60 media professionals, was acquired by Die Schlütersche Mediengruppe in 2025. The tool aims to lower barriers for SMEs that previously found TV advertising too expensive or complex.

• Crossvertise launches a new self-service Addressable TV planner for SMEs.
• The planner allows campaign planning from €5,000 budget.
• The tool uses the SwitchIn XXL banner format based on HbbTV.

Ringier introduces new login after OneLog failure

Ringier is introducing a new user login system for its Swiss media platforms, marking the final departure from the failed joint login infrastructure OneLog. The OneLog project, launched in 2021 by Ringier and TX Group, was intended to provide a shared login across Swiss publishers, but was abandoned after a severe cyberattack and the withdrawal of key partners. Ringier's new login will unify access across its Swiss titles, including Blick, Beobachter, and Bilanz. The move follows the earlier adoption of a new login by 20 Minuten in January. Ringier's CEO Marc Walder was the first president of the OneLog joint venture.

• Ringier is introducing a new user login for its Swiss media platforms.
• The new login will provide access to all Ringier Medien Schweiz titles, including Blick, Beobachter, and Bilanz.
• OneLog, the joint login infrastructure, was abandoned after a cyberattack and the withdrawal of partners.

Goldbach Group Restructures, Cuts Up to 35 Jobs in Audience-Media Fusion

Swiss ad marketer Goldbach Group is cutting up to 35 positions following the merger of its audience and media sales units. CEO Christoph Marty discusses the move in an interview, citing the need for leaner structures and agility in a changing media market. This is the third restructuring in three years, with over 110 positions eliminated since 2024. The company states no further measures are planned, but processes are continuously reviewed. The restructuring is backed by shareholders TX Group, RTL, and Seven.One.

• Goldbach Group eliminates up to 35 jobs due to fusion of audience and media marketing.
• Over 110 positions cut since 2024.
• Restructuring is backed by shareholders TX Group, RTL, and Seven.One.

Swiss Publishers Sign Anti-Plagiarism Code; TX Group Opts Out

The Swiss media association VSM launched a memorandum against unfair text copying in journalism. Ringier Medien Schweiz, NZZ, CH Media, Somedia, Freiburger Nachrichten, and Gammeter Media signed it. The TX Group's publications, including 20 Minuten and Tamedia, declined to participate, arguing that their own editorial guidelines and existing law are sufficient. They also decided to join the international Spur Coalition, which addresses AI use in journalism. This is the second time the TX Group has not supported a VSM initiative, following its refusal to sign the SRG agreement in May 2025.

• VSM published a memorandum 'Transparenz und faire Übernahme journalistischer Inhalte' on 09.09.2026.
• Signatories include Ringier Medien Schweiz, NZZ, CH Media, Somedia, Freiburger Nachrichten, and Gammeter Media.
• 20 Minuten and Tamedia (TX Group) did not sign the memorandum.