CreativeX vs Dragonfly AI

DAIVID Launches Creative Audit to Analyze Thousands of Ads

DAIVID, an intelligence engine for creative and media, has launched Creative Audit, a new solution that analyzes up to 5,000 creative assets at once to connect creative performance with business outcomes. The AI-powered tool assesses attention, emotion, brand recall, consideration, and purchase intent, then correlates these signals with media performance, social engagement, brand lift, and sales data. The findings are compiled into a data-led creative playbook, helping brands understand which creative elements drive stronger results and why. The solution is delivered in days and can integrate with existing workflows via API and MCP. In an analysis of over 3,500 creative assets for Boots, DAIVID found a 0.89 correlation between its signals and campaign outcomes. The launch targets advertisers seeking scalable creative intelligence to optimize media spend and creative strategy.

• DAIVID launched Creative Audit on September 21, 2026.
• Creative Audit analyzes up to 5,000 creative assets at once.
• The solution assesses attention, emotion, brand recall, consideration, and purchase intent.

Marketers Rank Strategy as Biggest Skill Gap, Not AI

A survey by The Drum and MiniMBA of 216 marketing alumni reveals a surprising trend: despite the industry's focus on AI, only 4.2% identify AI and technology capabilities as their biggest training need, and just 10.2% cite keeping pace with AI as their top challenge. Instead, strategic thinking is seen as the most critical skill for the next five years (34.3%), with AI literacy as the second (17.6%). Marketers expect AI to accelerate execution and automate repetitive tasks, but believe that strategic judgment is becoming more valuable. Industry professionals quoted emphasize that while AI will transform how marketing works, defining the right approach and knowing what to do will be the key differentiator. The findings suggest foundational strategy remains a critical gap despite rapid AI adoption.

• Survey of 216 MiniMBA in Marketing alumni by The Drum and MiniMBA.
• Only 4.2% of respondents say AI and technology capabilities are the biggest training need.
• Strategic thinking is the top capability for the next five years (34.3%), followed by AI literacy (17.6%).

Dragonfly AI appoints Shaun Gregory as non-executive chair

London, UK – Dragonfly AI, the neuroscience-led predictive AI business trusted by the world's leading FMCG and CPG brands, has announced the appointment of Shaun Gregory as non-executive chair of its Board. Shaun’s appointment comes at a period of...

The maths behind cutting your testing spend by a third

Shift 30% of a year's testing volume from panel and eye-tracking studies to Dragonfly AI, and on a typical enterprise contract that's £295,800 back in the marketing budget – 1.6 times the value of the contract itself.