Publisher & Media Owner · vs · Media Sales House
Cox Media Group vs Locality
Structured technology and market comparison · 2026
Direct Feature Comparison
Cox Media Group · vs · LocalityUS local broadcaster and advertising sales operator.
Local TV and streaming advertising platform for cross-channel media buying.
Comparison Analysis
What is the main difference between Cox Media Group and Locality?
When comparing Cox Media Group and Locality, both platforms operate within the Demand-Side Platform (DSP), TV (linear), and Media Sales & Inventory Monetisation ecosystem. Cox Media Group is positioned as US local broadcaster and advertising sales operator, whereas Locality focuses on Local TV and streaming advertising platform for cross-channel media buying. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Cox Media Group and Locality?
When evaluating Cox Media Group and Locality, enterprise buyers also consider other platforms in Demand-Side Platform (DSP), TV (linear), and Media Sales & Inventory Monetisation. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
Market Signals
Recent Market Signals & Activity: Cox Media Group vs Locality
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Cox Media Group
Recent Signals
- ·Cord Cutters NewsTV (linear)
Orlando Magic Local TV Rights Move to Cox Media Group
The Orlando Magic announced Cox Media Group will become the team’s local television partner beginning in the 2026–27 season, moving many locally televised regular-season games to free over-the-air broadcast. In the Orlando market games will air on WRDQ‑TV 27 with select games on WFTV Channel 9; in Jacksonville games will air on Action Sports Jax TV (WJAX‑TV 47.2) with some broadcasts on CBS47 and FOX30. The deal covers local regular-season games, pregame/postgame shows, replays and other team programming; nationally televised games remain with the NBA’s national partners. The article frames this as part of a broader industry shift away from regional sports networks toward free local broadcast and potential centralized local streaming solutions in future seasons.
- Cox Media Group will be the Orlando Magic’s new local television partner beginning with the 2026–27 season.
- Games will air free over the air on WRDQ‑TV 27 in Orlando, with select games on WFTV Channel 9.
- In Jacksonville, Magic games will air on Action Sports Jax TV (WJAX‑TV 47.2), with some games also available on CBS47 and FOX30.
- ·Cord Cutters NewsTV (linear)
Charlotte Hornets Move Local Games to Free TV
The Charlotte Hornets announced that Cox Media Group’s WSOC Channel 9 and TV64 will become the team’s local broadcast home for the 2026–27 NBA season, airing every regular-season game not nationally televised free over the air in the Charlotte area. The agreement expands a prior experiment that put a small number of Hornets games on free TV in 2025 and a 12-game simulcast in 2025–26. The team says a direct-to-consumer streaming solution will be announced later as the NBA explores a centralized local streaming hub for local rights. The move is part of a broader league trend away from the traditional RSN model toward free broadcast and alternative streaming arrangements.
- Cox Media Group’s WSOC Channel 9 and TV64 will be the Charlotte Hornets’ local broadcast home for the 2026–27 season.
- Stations will air every Hornets regular-season game that is not nationally televised free over the air in the Charlotte market.
- The 2026–27 deal expands prior free-TV experiments: a five-game free-TV package announced in January 2025 and a 12-game simulcast during the 2025–26 season.
- ·Cox Media Group
Cox Media Group expands television brand portfolio from 15 to 17
Cox Media Group now delivers 17 high-quality, market-leading television brands in 9 markets, up from 15 previously.
Locality
Recent Signals
- ·Locality
Meet Kouros Esfahany, CTO
Kouros Esfahany is Chief Technology Officer of Locality, where he leads the ongoing evolution of the company’s technology platform, spanning …
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Cox Media Group and Locality share across the market ecosystem.