Observed Signal · Aug 17, 2026 · Market Signal · Source: Locality · Impact: 3.5/5

Meet Kouros Esfahany, CTO

Executive Signal Summary

Kouros Esfahany is Chief Technology Officer of Locality, where he leads the ongoing evolution of the company’s technology platform, spanning …

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Primary Reporting: Locality•Published: Aug 17, 2026

Related Market Signals & Shifts

Recent verified developments and strategic activity across this market segment.

CTVMar 26, 2026

Locality Appoints Kouros Esfahany as CTO

Locality appointed veteran ad‑tech executive Kouros Esfahany as chief technology officer to lead the company’s next phase of cross‑platform product and data development for local TV advertising. Locality is advancing a unified platform that spans broadcast and streaming and is centralizing its data strategy around Audience Engine, its proprietary infrastructure that transforms more than 25 billion local data signals into predictive audiences. As CTO, Esfahany will oversee the evolution of Locality’s products—LocalX (planning/buying/optimization), Darwin (AI-driven broadcast planning) and Collective (national planning across local TV)—and expand Audience Engine’s data and AI capabilities. Esfahany brings prior senior technology roles at XR Extreme Reach, eBay and FreeWheel, is a published author and holds 14 U.S. patents.

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CTV & Local TV Platform / AdTechJun 2, 2026

Kouros Esfahany Joins Locality as CTO

Kouros Esfahany has joined Locality as Chief Technology Officer to lead the platform’s next phase of innovation, focusing on unifying broadcast, CTV and digital video within a single planning, buying and measurement workflow. In a MarTechSeries interview he referenced his prior engineering leadership roles at eBay, FreeWheel and Extreme Reach and described how Locality’s products — LocalX, Darwin, Audience Engine and Collective — aim to simplify fragmentation in local TV by integrating inventory, identity, data and measurement. He highlighted AI’s role in predictive planning, in‑flight optimization, audience unification (including ACR/IP signals), and scalable creative localization for local markets. The article notes Locality operates across all 210 U.S. DMAs and is wholly owned by One Equity Partners. Publication date: 2026-06-02.

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Connected TV (CTV)Jun 3, 2026

KERV.ai Appoints Joshua Koran as Chief Product & Technology Officer

KERV.ai announced the appointment of Joshua Koran as Chief Product and Technology Officer, effective June 3, 2026. Based in Silicon Valley, Koran will lead KERV.ai’s global product and technology teams to advance the company’s AI-powered, contextually intelligent and commerce-driven video products across Connected TV (CTV), streaming and digital media. His resume includes senior roles at InMarket, Criteo, Zeta Global, Sizmek, Turn, AT&T AdWorks and ValueClick. The announcement highlights Koran’s 26 patents in digital marketing and his prior co-architecting of AdChoices and the TCF programs; he also chairs the governance working group for AdCP. KERV.ai said Koran will accelerate development of contextual enrichment, creative solutions, media planning/optimization agents, and natural-language reporting to expand interactive, shoppable experiences in premium video environments.

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