AdTech Vendor · Publisher & Media Owner · vs · AdTech Vendor · Data Provider / Broker
Connexity vs Fluent
Structured technology and market comparison · 2026
Direct Feature Comparison
Connexity · vs · FluentRetail performance marketing for shoppers, retailers and commerce publishers.
Commerce media platform linking advertisers with high-intent customer moments.
Analyze all overlapping signals and tech stacks for Connexity and Fluent
Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.
Comparison Analysis
What is the main difference between Connexity and Fluent?
When comparing Connexity and Fluent, both platforms operate within the Demand-Side Platform (DSP), Display, Web & Mobile, and AdTech Vendor ecosystem. Connexity is positioned as Retail performance marketing for shoppers, retailers and commerce publishers, whereas Fluent focuses on Commerce media platform linking advertisers with high-intent customer moments. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Connexity and Fluent?
When evaluating Connexity and Fluent, enterprise buyers also consider other platforms in Demand-Side Platform (DSP), Display, Web & Mobile, and AdTech Vendor. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of Connexity and Fluent compare?
Connexity is headquartered in US (founding year unrecorded) with Unknown. Fluent is based in US (founded in 2010) with 201–500 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: Connexity vs Fluent
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Connexity
Recent Signals
- ·AdweekM&A
Howl Sells Creator Business to Taboola's Connexity
Howl, a commerce platform connecting content creators to retailers, has quietly sold its creator business division to Connexity, a commerce platform owned by Taboola. The sale took place in August, and financial details were not disclosed. Howl has faced accusations of late payments to publishers and creators, with some publishers still owed money. Connexity has reportedly paid off balances owed to creators and aims to fix payment issues. Howl is reassessing its strategy and plans to continue operating in the commerce space, exploring AI-native commerce opportunities.
- Howl sold its creator business to Connexity, a Taboola-owned commerce platform, in August.
- Financial terms of the sale were not disclosed.
- Howl has faced accusations of late payments to publishers and creators, with some publishers still owed money.
Fluent
Recent Signals
- ·SEC APIfinancials
10-Q Financial Filing Analysis for Fluent (2026-08-13)
Fluent, Inc. reported its financial results for the second quarter ended June 30, 2026, generating revenue of $48.45 million, up 8% year-over-year from $44.71 million. Growth was driven by Commerce Media Solutions, which expanded 90% YoY to $30.55 million (representing ~63% of consolidated revenue), offsetting continued declines in Owned & Operated properties and the divestiture of its Call Solutions unit (Winopoly) in January 2026. Gross profit increased 36% to $14.01 million, while net loss narrowed to $6.18 million from $7.22 million in Q2 2025. Despite operational improvements, management reiterated a going concern qualification due to uncommitted credit line terms with Bay View Funding and tight liquidity reserves of $7.59 million in total cash and restricted cash.
- Q2 2026 revenue increased 8% YoY to $48.45M, with Commerce Media Solutions surging 90% to $30.55M, representing 63% of total revenue.
- Gross profit rose 36% YoY to $14.01M (29% margin), narrowing Q2 net loss to $6.18M ($0.20 per share) compared to a net loss of $7.22M in Q2 2025.
- Management maintained a substantial doubt going concern disclosure related to reliance on an uncommitted $30M accounts receivable financing facility with Bay View Funding.
- ·Fluent
Fluent Named to Crain’s New York Business 2026 Best Places to Work
Fluent, Inc. has been named to Crain’s New York Business 2026 Best Places to Work list, and has appointed Jeanniey Walden as Chief Marketing Officer.
- ·Fluent
Fluent Names Jeanniey Walden Chief Marketing Officer
Fluent, Inc. announced the appointment of Jeanniey Walden as Chief Marketing Officer, effective September 8, 2026.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Connexity and Fluent share across the market ecosystem.