congstar vs Vodafone

„Verwähl dich nicht“: congstar und Marcant starten Demokratie-Hotline gegen Desinformation

Fortführung der Initiative „Für mehr Fairständnis” im Kontext der Landtagswahlen

congstar launches 'Created' online magazine

congstar has launched its new online magazine 'Created' at congstar.de/magazin, featuring articles on DSL, fiber optic, smartphone tips, and more.

Congstar launches customer-focused ad campaign

congstar has launched a customer‑centric brand campaign that spotlights real, satisfied customers to drive recommendations and brand impact among Generations Y and Z. Building on last year’s interview-based creative, the 360° media mix includes a 42‑second cinema spot (cinema run from 16 July 2026), 30s and 15s TV spots (airing 20 July–31 Oct 2026), radio and streaming audio, podcasts and web radio, online display, paid social, social commerce and TV. Creative is led by Grabarz XCT with film production by The Sweetspot; media planning and buying by Mindshare (Frankfurt/WPP) and programmatic/display/search/performance by Publicis Media; social by Justaddsugar, with post and production support from Stofff and Add2. A Deutsche Telekom subsidiary with about 7.5 million customers, congstar also cites an above‑average NPS, positive Trustpilot/Trusted Shops reviews and a sixth‑place YouGov/Süddeutsche Zeitung ranking.

• Customer‑centric campaign targeting Generations Y and Z; cinema run began 16 July 2026 and TV airs 20 July–31 Oct 2026.
• 360° media mix: 42s cinema spot, 30s and 15s TV spots, radio/streaming audio, podcasts/web radio, online display, paid social and social commerce.
• Agency roster: Grabarz XCT (creative), The Sweetspot (film production), Mindshare Frankfurt/WPP (media planning/buying), Publicis Media (programmatic/display/search/performance), Justaddsugar (social); Stofff Postproduction GmbH and Add2 contributed.

Vodafone expands GigaTV FAST channel offering with 13 new channels

Vodafone has expanded its GigaTV platform with 13 new free ad-supported streaming TV (FAST) channels, bringing the total to 23. The new lineup includes offerings from ARD Plus (a WDR Mediagroup subsidiary), provided via partner High View, such as ARD Plus Krimi, ARD Plus Lindenstraße, and ARD Plus Zoo, plus ZDF kocht, Spiegel TV Konflikte, Top True Crime, 5-Minute Crafts, scooore, Landlust, Curiosity Now, Naruto, Marco Polo TV, and Talk?Now!. AMC Stories and Dating hinter Gittern from AMC Global Media Central Europe will be added shortly. The channels are available on GigaTV Home and GigaTV Home Sound TV boxes, offering a curated, linear-like viewing experience without subscription. Vodafone aims to strengthen GigaTV as a central entertainment platform with a wider and more diverse program.

• Vodafone added 13 new FAST channels to GigaTV, bringing the total to 23.
• New channels include ARD Plus Krimi, ARD Plus Lindenstraße, ARD Plus Zoo, ZDF kocht, Spiegel TV Konflikte, and Top True Crime.
• ARD Plus channels are provided via partner High View.

Spusu Debuts in Top 20, Matching Telekom and Vodafone

The Austrian mobile operator Spusu has entered the top 20 advertisers in the German market, appearing on par with incumbents Deutsche Telekom and Vodafone. The article notes that Germany's gross advertising expenditures in July amounted to €2.4 billion, a decline of about 1% year-on-year, and says telecom advertisers remain active while the new player Spusu has increased market presence. The story includes an image caption that Bastian Schweinsteiger is advertising for Spusu. Article by Marco Saal, published 2026-08-18.

• German gross advertising expenditures in July were €2.4 billion, down about 1% year-on-year.
• Spusu, an Austrian mobile operator, has entered the top 20 advertisers in the German market.
• Deutsche Telekom, Vodafone and O2 are identified as major telecommunications advertisers in Germany facing the new competitor.

AKQA, Google Gemini and Vodafone launch 'Partners in Time' campaign

AKQA Berlin created a summer-themed advertising campaign titled "Partners in Time" for Google Gemini and Vodafone Germany that positions a smartphone and its integrated AI assistant as companions in a romantic five-year story. The films, produced by BWGTBLD and directed by Paul Hermann, show everyday uses of AI (Gemini) such as route planning and furnishing suggestions, and also promote Vodafone's 5-year promise (longevity and quality). The campaign will run nationwide across CTV, digital and social media and uses the song "Bad Love" by Dehd as its soundtrack.

• AKQA Berlin developed the campaign 'Partners in Time' for Google Gemini and Vodafone Germany.
• The campaign dramatizes a five-year relationship story captured on a Vodafone smartphone and features Google Gemini assisting in scenes like route planning and nursery furnishing suggestions.
• The films were produced by BWGTBLD and directed by Paul Hermann.