congstar vs Starlink

„Verwähl dich nicht“: congstar und Marcant starten Demokratie-Hotline gegen Desinformation

Fortführung der Initiative „Für mehr Fairständnis” im Kontext der Landtagswahlen

congstar launches 'Created' online magazine

congstar has launched its new online magazine 'Created' at congstar.de/magazin, featuring articles on DSL, fiber optic, smartphone tips, and more.

Congstar launches customer-focused ad campaign

congstar has launched a customer‑centric brand campaign that spotlights real, satisfied customers to drive recommendations and brand impact among Generations Y and Z. Building on last year’s interview-based creative, the 360° media mix includes a 42‑second cinema spot (cinema run from 16 July 2026), 30s and 15s TV spots (airing 20 July–31 Oct 2026), radio and streaming audio, podcasts and web radio, online display, paid social, social commerce and TV. Creative is led by Grabarz XCT with film production by The Sweetspot; media planning and buying by Mindshare (Frankfurt/WPP) and programmatic/display/search/performance by Publicis Media; social by Justaddsugar, with post and production support from Stofff and Add2. A Deutsche Telekom subsidiary with about 7.5 million customers, congstar also cites an above‑average NPS, positive Trustpilot/Trusted Shops reviews and a sixth‑place YouGov/Süddeutsche Zeitung ranking.

• Customer‑centric campaign targeting Generations Y and Z; cinema run began 16 July 2026 and TV airs 20 July–31 Oct 2026.
• 360° media mix: 42s cinema spot, 30s and 15s TV spots, radio/streaming audio, podcasts/web radio, online display, paid social and social commerce.
• Agency roster: Grabarz XCT (creative), The Sweetspot (film production), Mindshare Frankfurt/WPP (media planning/buying), Publicis Media (programmatic/display/search/performance), Justaddsugar (social); Stofff Postproduction GmbH and Add2 contributed.

Deutsche Telekom Doubles Buyback, Calm on Starlink Threat

Deutsche Telekom said it will more than double its ongoing share buyback by up to €3 billion to a total of up to €5 billion, and together with dividends expects to return as much as €10 billion to shareholders in 2026. The Bonn-based group reported revenue of €29.93 billion (up 4.4%) and adjusted operating profit of €11.82 billion (up 7.5%), with free cash flow of €5.03 billion (up 3.1%). Tim Höttges called competition from Starlink manageable, saying satellite signals cannot reliably guarantee in-building coverage and Starlink currently holds only a fraction of spectrum capacity. The IT services unit T-Systems saw new orders fall 6.6% to €4.1 billion; a consortium including T-Systems won a €250 million federal contract. Analysts read the bigger buyback as reducing the likelihood of a merger with US sister company T-Mobile US.

• Deutsche Telekom will increase its current share buyback by up to €3 billion to a total of up to €5 billion.
• Including dividends, Telekom expects to return up to €10 billion to shareholders in 2026.
• MagentaTV gained about 1 million new customers, according to Deutsche Telekom.