Comscore vs Screenvision Media

FAST Channels Need Data Transparency to Prove Value

An industry opinion column argues that FAST platforms are hindering the growth of ad-supported TV by withholding crucial audience data from channel operators and advertisers. Despite significant growth in FAST viewership, the lack of independent measurement and transparency undermines advertiser trust and suppresses CPMs. The piece cites specific statistics on viewing hours and revenue declines, and calls for baseline device-level verification to restore confidence in the category.

• FAST viewing hours in the US grew 43% year-over-year through August 2025, reaching 1.8 billion hours (ComScore).
• Global FAST viewing hours grew 55% year-over-year through mid-2026 (Amagi).
• EMarketer estimates US FAST users will reach 131 million in 2026, representing 54% of all CTV users.

Comscore Measures Performance Impact of AI Chat Advertising

Comscore has expanded its AI Intelligence suite to measure sponsored placements within AI-powered chat interfaces, linking them to downstream user behavior for attribution. The company reports that sponsored ads appeared in 24% of hotel-related ChatGPT queries by May 2026, up from 6% in March. This development addresses the challenge of measuring advertising effectiveness in conversational AI, where traditional click-through metrics may be insufficient. The move comes as OpenAI's advertising business reportedly reached an annualized revenue run rate of $1 billion. Comscore's approach involves tracking prompt-response pairs, cited domains, and subsequent website visits to assess business impact. The initiative highlights the growing importance of AI chat as an advertising channel and the need for new measurement standards.

• Comscore expanded its AI Intelligence to measure sponsored chat advertising and its business impact.
• Sponsored ads appeared in 24% of hotel-related ChatGPT queries in May 2026, up from 6% in March.
• OpenAI reached an annualized revenue run rate of $1 billion from its advertising business.

Comscore Expands Its AI Intelligence to Measure Sponsored Chat Advertising and Its Business Impact

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced new capabilities from Comscore AI Intelligence, enabling brands an...

Sports and Cinema Create Unique Ad Opportunities

At an ADWEEK House Sports Summit panel co-hosted with Screenvision Media, industry leaders discussed how sports fandom and moviegoing create emotionally charged, community-driven environments that benefit brands. Panelists highlighted cinema pre-shows and in-person activations as opportunities for immersive and interactive advertising (QR codes, trivia, shopability), and gave examples such as Screenvision’s 20-minute pre-show programming across 14,000 screens and Diageo’s tailored World Cup activations as FIFA’s first-ever spirits partner. Brands and media owners emphasized making advertising additive to the fan experience through location-specific campaigns, experiential sampling, and watch parties tied to cultural moments.

• ADWEEK hosted an ADWEEK House Sports Summit panel co-hosted with Screenvision Media.
• Screenvision Media runs 20-minute pre-show shows that include regional and national advertising across 14,000 screens.
• Diageo is the first-ever spirits partner for FIFA and created location-tailored World Cup campaigns, including a limited-time Don Julio bottle in Mexico.